See what keywords you already rank for

SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website …

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Toxic links and their cure

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The problem is, not all backlinks are the same. A large and authoritative …

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Here's what industry insiders think about html

Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Ensure that you do not optimize your text by just adding the keyword to your text as much …

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Write a keyword-rich introduction about metrics

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Spend some time to get to know the people who consistently share your content. Pull together …

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How to diagnose analytics related issues

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Keywords are a …

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Structure your content to meet your SEO needs

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Do you sponsor any …

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How to Create the Right Meta Description

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. The sheer apparent complexity of SEO is enough to turn some people away entirely. With all the signals in the Google algorithm – and there are hundreds of them – why …

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This year will be the year of link exchanges

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on …

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Remember that landing pages make the web go round

Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more …

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All the world is a text block to a Googlebot

Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end …

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Produce quality, SEO-friendly content

Ensuring that users can find your site continuously means gaining long term customers. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the …

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Get included in local search engines

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Can a techie truly understand trust rank

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Prepare an analytic assortment that is balanced

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience …

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Find out more about duplication

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

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Look at the extent of traffic loss

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Many people examine their success to establish the bottlenecks preventing …

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Experience-based competitive audits

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Look to make improvements every day

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Many specialized SEO tools can help …

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Has AI changed the SEO industry for better or worse?

Create a list of articles with links that are similar or closely related to your content. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will …

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