Make your existing pages longer

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

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On-page SEO principles

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? your home page or blog listing pages). Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

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What your mum didn't tell you about googlebot crawlers

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It …

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The best advice I've listened to about SEM

When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Check forums, online communities and Q&A sites to find the questions people in your niche …

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Concentrate on actionable user generated content

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. In the first page …

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Headings and blogs

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local …

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Hidden facts about static pages

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no …

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The mysterious world of dynamic pages

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. In mobile searches, the first position has a 31.35 percent …

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Useful tips from experts in static pages

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them …

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One important aspect is non reciprocal links

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one …

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Let's follow keyword density best practise

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! At the same time, you also need to consider something …

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Make a good use of white hat SEO

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Like any disease, it’s best to catch a negative backlink campaign before it spreads and …

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One important aspect is text links

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. This fact …

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Make LSI a priority

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Depending on what visitors are …

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The title tag gets a lot of weight in Google

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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Find a simple guide to walled garden sites and read up about it

While you can still build a profitable organic presence in Google, you’ll need to get creative. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. The total number of backlinks can often include many links …

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Quick tips regarding search queries

After implementing any SEO technique, you need to monitor your efforts. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a …

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Reasons why you cannot fully understand conversion rates

The old saying that “life is a journey, not a destination” can also be applied to SEO. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? At the same time, you …

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Identify content opportunities

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Google Search Console, Google Analytics, Page Speed Insights, etc. Article directories grant another space where a subscriber …

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