Discover the connection between user experience web 2.0

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to …

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Write a keyword-rich introduction about LSI

The content needed to fulfill the intent of a search varies based on the type of intent. Some lasts a year or two. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to …

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Pay attention to organic links

Develop SEO-enabled content from creation that is ready to deliver across all devices. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Google’s PageRank algorithm in 1998 was a big step forward in …

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Things about citations you have to experience yourself

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well …

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The secret behind plugins

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore …

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A do-it-yourself guide to SEO

If search users commonly misspell a keyword, you should identify and use it. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer …

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Find out more about URLs

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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Small but important things to observe about inbound links

No images, 500 words or less and a random link to a site. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Social media integration is another effective method of increasing your online sales …

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Think about comment spam from the start

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words …

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Hang in there with your SEO strategy

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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Learning about keyword research

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. What about paid rankings? As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers …

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You may be asked about quality in your marketing interview

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. While we don’t have official word from Google …

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Things your competitors know about site submissions

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Keyword selection is the starting point of the …

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Don't miss out javascript from your detailed marketing checklist

Great content must start with specific intent (particularly, a very interesting topic). Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing …

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One important aspect is googlebot crawlers

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Domain authority is used to refer to the power of a domain, it greatly affects ranking in …

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Create an Engaging Web Presence by the use of authority sites

Webpages on HTTPS had positive correlation with higher rankings. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Mobile searches have become more common …

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Quick tips regarding SEM

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. Although search engines can read text, they can’t read …

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Boost site speed and utilise stickiness

In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be …

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Learning about search engine spiders

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might …

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Facts about ROI that will make you think twice

Keyword density is the percentage of times a keyword is used in the copy. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. After a year long campaign, we go through an evaluation …

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Consider page rank at the inception

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage …

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It’s a win-win strategy with an emphasis on search queries

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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Losing Focus on canonical URLs

On the other hand, they will be missing for search engines. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. Search engines want publishers to show the same content to the search engine as is …

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The latest trends in SEO

It increases website visibility, user traffic, conversion rate, and ROI. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it …

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Questions to ask about conversion rates

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Unconventional knowledge about plugins that you won't find in books

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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