Do-Not dump the anchored links with keywords

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Including a Contact Us page on your website and …

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Design + static pages = Greatness

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect …

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Reasons why you cannot learn organic links well

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. While many assume duplicating …

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Make a good use of web 2.0

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Many web pages prohibit access to online users if cookies …

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Write about nofollow links

Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Digital marketing is not all about selling and purchasing of products and …

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Facts about anchor text that will make you think twice

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. As with any form of marketing, there are risky tactics that could potentially be …

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Start simple, but don't forget user generated content

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Off page SEO refers to …

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Expand your non reciprocal link as necessary

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your …

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Create separate pages for your different locations

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t …

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Exclude Internal Traffic From Google Analytics

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Having fun with organic links

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You may have read on SEO forums that keyword-rich domain names are a …

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Remember that SEM make the web go round

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. You need to become best friends with Google Search Console …

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Check in on your competitor’s strategies

Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like …

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Make a good use of keyword research

According to Google, featured snippets especially helpful for those on mobile or searching by voice. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town …

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Go ahead and call to action

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Some of the pages on your …

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Assess your analytic capabilities, and fill in the gaps

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or …

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Establish your position regarding inbound links

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Are they keywords related to my lead-generating content? Part of the reason data …

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All you wanted to know about splogs but were afraid to ask

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. There was a time when SEO really was a matter of determining …

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Things about SEM you have to experience yourself

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Keyword page …

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What's the story about URLs

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Simplicity is underrated. You don’t want to have visitors relying on the back …

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The important factor here is specificity

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Stop using keywords in your titles. Why? Because if you don’t know how to …

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Consider text links at the inception

Apparently, it seemed there is no such difference between SEO and digital marketing approaches; A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be …

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Establish your position regarding local search

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Giving your personal opinion and opening up a little bit …

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Lets look at our approach to web 2.0

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. SEO signifies search …

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The mysterious world of static pages

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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Try to target a hungry crowd by paying attention to indexed pages

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Go great or go home

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless …

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What your mum didn't tell you about gateway sites

You get what you want—top rankings on Google and “free” organic traffic. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged …

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Unexpected ways CTR can impact your marketing efforts

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

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Define your goals with regards to forums

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. To many users the personalization of search results is helpful and convenient, but an increasing …

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