One important aspect is search queries

The balance of art and science that’s called for varies for every new project. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in …

more ...

To get fast rankings, you need SEO

When you read about similar or overlapping areas every single day, you start to spot patterns. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. When people conduct research, they …

more ...


How to learn about page impressions in a few hours

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience …

more ...


Most sites don't need to resort to Black Hat SEO

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you are using some paid services to get links to your site, you are likely going …

more ...

Types of site changes brought on by canonical URLs

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. No high quality blog would accept your guest …

more ...

Focus on performance, user experience, and splogs

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure …

more ...


Are search volumes affected by duplication

Knowledge graphs, though complex, help to raise your content and website visibility. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO …

more ...

Invest in splogs

If visitors get what they need from your site, they’re more likely to come back or link to your pages. This will search across all major search engines, including Google, Yahoo and Bing. Search engines no longer require you to spell things in order to rank, so your focus …

more ...


Small but important things to observe about blogs

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

more ...

The hidden agenda behind web portals

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. There are also companies who sit between both camps almost grey hats …

more ...

Reasons why you cannot fully understand splogs

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. The proliferation of smartphones and tablets …

more ...

Having fun with nofollow links

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit …

more ...

Make comment spam a priority

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

more ...

Here's what industry insiders think about social media

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google …

more ...



Top trends in meta tags to watch

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site …

more ...

Create an Engaging Web Presence by the use of canonical URLs

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Search Engines are not humans. They do …

more ...


Analyse your existing search queries

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If a …

more ...

The truth about landing pages

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Whatever shows up in the search …

more ...

Analyse your existing SEO

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your …

more ...

A truly successful SEO headline is direct and to-the-point

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Ranking factors play a huge role in SEO and the overall digital marketing …

more ...

Take a customer focused approach to URLs

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

more ...

Things your competitors know about link research

There are a number of on-page optimization strategies that can improve a website’s competitiveness within search engines. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Even though it is not a surefire indicator of ranking potential, I still hold …

more ...

Find a simple guide to keyword stuffing and read up about it

Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords …

more ...

Having fun with scraping

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

more ...

Define your goals with regards to white hat SEO

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal …

more ...

Difficult things about metrics

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. But many applications that previously were remote to what we used to judge SEO no more are. This is the origin of SEO’s …

more ...

Things your competitors know about 301 redirects

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

more ...

Think about 301 redirects from the start

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Search engines do not look favorably upon websites that contain a lot …

more ...

Lessons I've learned from bounce rates

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. This is a powerful association that your product is so popular people don’t want …

more ...

Find out more about widgets

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

more ...

Make domain authority a priority

Search engines have made it clear: a vitally important part of the future of search is “rich results.” In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears …

more ...

The latest trends in SEO campaigns

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or …

more ...


How to learn about search engine spiders in a few hours

Add structured data markup in your website's code to include vital business information for Google to find and showcase. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. To keep search engines from ignoring your site, only …

more ...