Links are glue

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it …

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The worst advice I've heard about search engine spiders

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. If you hire a SEO firm who does not …

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Is this the end of meta tags as we know it?

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Apple is an interesting case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts …

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Measure and Improve by paying attention to splogs

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. One thing’s for sure though, Google is getting smarter. It …

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How to really understand widgets

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. If a URL is too long …

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It Doesn't Mean Anything Without Data

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

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Why Google Plus Is Especially Important for SEO

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. PageSpeed Insights is a powerful tool to analyze the performance of your …

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Can 301 redirects help improve my search engine placement?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Personalization counts: how do landing pages fit into this?

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. For some businesses a point in the right direction is all …

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Create Long & Statistics Based Content

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that …

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Think about offsite SEO from the start

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Diving Into Keyword Research

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on …

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Unexpected ways doorway sites can help with getting your website noticed

It also lists pages that have been downloaded, enabling the users to search efficiently. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Don’t duplicate title …

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Create content about user generated content

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? In …

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Improve engagement by utilising web crawlers

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc …

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Things to avoid when dealing with dynamic pages

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search …

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Why web portals matter

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Learn from these mistakes before you learn about forums

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance …

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Small but important things to observe about onsite SEO

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. Placing ads …

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Latest developments in offsite SEO

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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Establish your position regarding ROI

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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Improve engagement by utilising googlebot crawlers

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. These engines use algorithms to decide what pages will appear on the front …

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The meta keywords tag is not a ranking consideration

What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Brands are more likely to be chosen …

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The best advice I've listened to about gateway sites

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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Takeaway tips for conversion rates

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. 40% of all sales could be online by 2020. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm …

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Less is always better when it comes to html

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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