Measure and Improve by paying attention to hits

The easier it is to read your content, the more likely it is that your readers will share it. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to …

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Why has content been so popular?

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Content serves as a much better citation than a sales page. Some people will purchase SEO purely …

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Make it sufficiently broad in terms of quality

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Fast forward a few years and Mobilegeddon hit the internet. If you have an online business …

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What's the story about domain authority

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. With Google's mobile-first index, mobile web pages …

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Never underestimate the influence of walled garden sites

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating …

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The steps needed for putting URLs into action

Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Concentrate on 20% to …

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Carve out time for concentrating on googlebot crawlers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Content creation is the most legitimate …

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Small but important things to observe about offsite SEO

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Discover the connection between user experience SERPs

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Even if you stop your SEO it’s likely the work already in place will have some lasting effect. One of the most common forms of …

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Find a simple guide to static pages and read up about it

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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Answer the questions of your potential customers

Another tip is to make sure you do your research and examine which terms to target before you set out. Most companies use SEO to increase website traffic, which in turn, increases revenue. If you have different sections of your site, or domains for each country, enter each one in …

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The worst advice I've heard about inbound links

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content …

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Can a techie truly understand link bait

Why would someone purchase this particular product? Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. The O in SEO (optimization) is where …

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Pay particular attention to widgets when performing an audit

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine …

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How to really understand stickiness

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. According to …

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Are search volumes affected by googlebot crawlers

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s …

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How to focus on plugins

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be …

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Less is always better when it comes to social media

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate …

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How can you enhance the user experience?

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Identify What’s Working and What Isn’t with regards to cloaking

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Description meta tags are important because Google might use them as snippets for your …

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Update your widgets on a regular basis

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. SEO will never die …

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