Unexpected ways domain authority can impact your marketing efforts

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Search engine optimization or search engine optimization is the process of improving the visibility of a …

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Things your competitors know about indexed pages

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. It is important that you …

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Lessons I've learned from domain authority

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Search engines use automated programs called …

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Make site submissions your centre of attention

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. It’s fairly easy to spot an online review written by an …

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Mobile and SEO

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. If you want to generate traffic …

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Meaty meta descriptions may affect your conversion rates tactics

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an …

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Lessons I've learned from trust rank

Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Check forums, online communities and Q&A sites to …

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Does the extra s even matter? S for Security

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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More importance is given to SEO campaigns

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those …

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Top trends in white hat SEO to watch

What’s the first thing you do when you have a question? Search engines have a limited ability to recognize images, animation, video and audio. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to …

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Thinking about long tail search makes everything OK

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. There are a number of tools that let you check how many links are pointing to …

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Define your goals with regards to page rank

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to …

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Try not to shoot SEO from the hip

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You …

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The hidden agenda of cloaking

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Google expects pages to load faster so that clients can get the value for their time and …

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Here's what industry insiders think about keywords

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as …

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Emphasizing fast results by using ROI

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good …

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The truth about rankings

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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Unlocking the mystery of forums

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics …

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The mysterious world of analytics

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest …

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Adjust your appearance in search by utilising meta tags

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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What your mum didn't tell you about bounce rates

Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. Once Google goes …

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Follow a consistent cadence towards static pages

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. A natural …

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Passing PageRank

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Search engine optimisation (seo) when applied correctly …

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Follow a consistent cadence towards landing pages

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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What pain-points will your website or services solve?

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key …

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Think about ROI from the start

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words …

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The back story of nofollow links

Working with so many clients we get access to concrete data on what’s working and what isn’t. This data is invaluable to Google’s understanding of what searchers are really looking for. The main aim of your content should still be to provide value and relevance for your …

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Make sure you know exactly what you're doing with CTR

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. If it does, you will …

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Your approach to marketing must be flexible

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. A page’s speed is crucial, so don’t forget testing it from time to …

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