Bucket brigades based on stickiness

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. In other words, with SEO, half the battle is won before it even starts. With a good …

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Tell me more about 301 redirects

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. This is a terrible user-experience and is exactly the opposite of what Google wants. This will not only improve your …

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The secret behind dynamic pages

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. If you command authority in your specific niche, Google will always see you as an important asset. Get into the habit of …

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Make a good use of link exchanges

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning …

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Make mobile search a priority

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their …

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My thoughts on offsite SEO

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! After …

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The mysterious world of keywords

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword …

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High advertisement ratio can be mitigated by using conversion rates

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. We all seek the same goal, to achieve the number one search engine position for several specific …

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Reasons why marketers love keyword stuffing

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. That information alone will tell you a lot about what you need to do for your site. Then you …

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What is the single best piece of SEO advice?

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. SEO is pretty much based on keywords. The key to a good SEO strategy is …

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Lessons I've learned from citations

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page …

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I urge you to think about mobile search

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. It’s a new era for SEO, an era …

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Which SEO campaigns have been popular?

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and …

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Focus on performance, user experience, and page rank

In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that …

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Improve engagement by utilising webmaster tools

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. It consists of all the information on all the web pages or websites that the search engine was …

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Local Link Building

Your SEO strategy needs to be a continuous process. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying …

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Use compelling website titles

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Hiring a professional website designer can help …

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Boost site speed and utilise inbound links

Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. In other words, every month tens of thousands of people are searching directly for their product and website. Sometimes the best way to get links is not to ask for them. That …

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The latest trends in SEO

If you're anything like me, then you're looking to understand why certain things work the way they do. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the …

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Establish your position regarding link building

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. This process of archiving information on web pages is called indexing, because pages are …

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The infamy behind link building

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it …

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Lessons I've learned from gateway sites

Search engines look fondly at websites that have high-quality links leading back to their site. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best …

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Concentrate on actionable nofollow links

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you …

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Things your competitors know about local search

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Make sure that every page has one call-to-action, so the goal …

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Understanding SERPs in relation to your marketing strategy

There are hundreds of factors that are involved when search engines rank websites in an organic search. One thing is clear, mobile overtakes the desktop. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Various ways of accomplishing this include creating …

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