How Google's Semantic Search Will Change SEO

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. It …

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Go long-tail and forget anchor text

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. If you follow the best practices for marketing your business …

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The steps needed for putting cloaking into action

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and …

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Don’t forget SERPs

This assesses if your own website can be made much more profitable. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on …

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How to survive your first encounter with splogs

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say …

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Write a keyword-rich introduction about keywords

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The hardest part can …

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More focus is put on link exchanges

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. However, much like onions (and ogres), SEO has many layers. When it comes to getting visitors to your site …

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Design + anchor text = Greatness

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize …

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Determining Relevance: Trust your gut when it comes to local search

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Google continues to use natural, quality inbound links as a main ranking …

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Be mindful of organic links

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. In return, search …

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Be mindful of CTR

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. As Google has become quicker in catching webmasters who use unethical SEO practices …

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Beginner's guide to keyword stuffing

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be …

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When your use of offsite SEO becomes obsessive

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Links are the key to …

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Tactics around canonical URLs

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Google has placed an increased onus on …

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How to survive your first encounter with site submissions

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive …

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The steps needed for putting metrics into action

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Creating evergreen content is …

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Generate site maps

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Listings at the top of a search engine …

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Unlocking the mystery of LSI

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your …

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This is not a numbers game

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article …

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Make landing pages the focal point of your marketing efforts

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Today, so many new …

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A focus on page rank to benefit search engine placement

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Because Google likes sites that link out to good quality content, publishing your own curated content can be a …

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The ultimate revelation of analysis

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can …

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How do you feel about link building now?

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Authority relates to the link profile of any site. But not just the number of links. That …

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Adopt a customer centric view of dynamic pages

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Most search engines like links of …

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