Adopt a customer centric view of dynamic pages

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Most search engines like links of …

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Unexpected ways CTR can impact your marketing efforts

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

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How to learn about search engine spiders in a few hours

Add structured data markup in your website's code to include vital business information for Google to find and showcase. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. To keep search engines from ignoring your site, only …

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Update your widgets on a regular basis

On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages. SEO will never die …

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Has AI changed the SEO industry for better or worse?

Create a list of articles with links that are similar or closely related to your content. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will …

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Make non reciprocal links your centre of attention

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Make the content flow easily to keep people intrigued and reading. No high quality blog would accept your guest post if it has promotional backlinks going …

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Understanding SERPs in relation to your marketing strategy

There are hundreds of factors that are involved when search engines rank websites in an organic search. One thing is clear, mobile overtakes the desktop. it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. Various ways of accomplishing this include creating …

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Less is always better when it comes to html

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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My thoughts on comment spam

page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. The authority of the website or webpage linking …

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Define your goals with regards to forums

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. To many users the personalization of search results is helpful and convenient, but an increasing …

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