Think about 301 redirects from the start

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Search engines do not look favorably upon websites that contain a lot …

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Find a simple guide to walled garden sites and read up about it

While you can still build a profitable organic presence in Google, you’ll need to get creative. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. The total number of backlinks can often include many links …

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Small but important things to observe about onsite SEO

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. Placing ads …

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Write a keyword-rich introduction about html

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. As touched upon before - backlinks are simply links from other websites directing viewers to …

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Lessons I've learned from bounce rates

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. This is a powerful association that your product is so popular people don’t want …

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Think about ROI from the start

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words …

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To get fast rankings, you need link research

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. SEO is a complicated subject with many ins and outs, and it changes on an …

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Latest developments in offsite SEO

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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Quick tips regarding search queries

After implementing any SEO technique, you need to monitor your efforts. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a …

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The ultimate revelation of analysis

Instead of penalizing the page (we have NEVER gotten a website penalized), the links just take no effect and get ignored. Building backlinks is not enough. You also have to monitor every link your website is earning. Not knowing who links to you or when links are being removed can …

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Find out more about widgets

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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Reasons why you cannot fully understand conversion rates

The old saying that “life is a journey, not a destination” can also be applied to SEO. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? At the same time, you …

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How to survive your first encounter with bread crumbs

Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search …

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Identify content opportunities

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Google Search Console, Google Analytics, Page Speed Insights, etc. Article directories grant another space where a subscriber …

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Losing Focus on canonical URLs

On the other hand, they will be missing for search engines. Then there are companies (White Hats) who work hard to stay within the rules and give you great SEO results through regular quality work. Search engines want publishers to show the same content to the search engine as is …

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Make it sufficiently broad in terms of canonical URLs

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Establish your position regarding ROI

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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How do you feel about link building now?

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Authority relates to the link profile of any site. But not just the number of links. That …

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Experience-based competitive audits

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Improve engagement by utilising googlebot crawlers

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. These engines use algorithms to decide what pages will appear on the front …

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Make domain authority a priority

Search engines have made it clear: a vitally important part of the future of search is “rich results.” In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears …

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Look to make improvements every day

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Many specialized SEO tools can help …

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The latest trends in SEO

It increases website visibility, user traffic, conversion rate, and ROI. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it …

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The meta keywords tag is not a ranking consideration

What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Brands are more likely to be chosen …

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How can you enhance the user experience?

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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The best advice I've listened to about gateway sites

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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The latest trends in SEO campaigns

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or …

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Concentrate on actionable nofollow links

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you …

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The back story of nofollow links

Working with so many clients we get access to concrete data on what’s working and what isn’t. This data is invaluable to Google’s understanding of what searchers are really looking for. The main aim of your content should still be to provide value and relevance for your …

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Things your competitors know about local search

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Make sure that every page has one call-to-action, so the goal …

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Go great or go home

Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless …

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Identify What’s Working and What Isn’t with regards to cloaking

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Description meta tags are important because Google might use them as snippets for your …

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What your mum didn't tell you about gateway sites

You get what you want—top rankings on Google and “free” organic traffic. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged …

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Make sure you know exactly what you're doing with CTR

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. If it does, you will …

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Questions to ask about conversion rates

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Takeaway tips for conversion rates

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. 40% of all sales could be online by 2020. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm …

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Unconventional knowledge about plugins that you won't find in books

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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Your approach to marketing must be flexible

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. A page’s speed is crucial, so don’t forget testing it from time to …

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