This is not a numbers game

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article …

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Boost site speed and utilise inbound links

Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. In other words, every month tens of thousands of people are searching directly for their product and website. Sometimes the best way to get links is not to ask for them. That …

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Boost site speed and utilise stickiness

In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be …

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Can a techie truly understand trust rank

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Learn from these mistakes before you learn about forums

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance …

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Learning about search engine spiders

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Assuming you are impatient to progress (as new webmasters often are) and cannot bear to wait the 6–12 months required for a new domain to rank well, you might …

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Consider text links at the inception

Apparently, it seemed there is no such difference between SEO and digital marketing approaches; A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be …

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Establish your position regarding local search

High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. Giving your personal opinion and opening up a little bit …

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Prepare an analytic assortment that is balanced

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience …

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Adjust your appearance in search by utilising meta tags

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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Here's what industry insiders think about keyword density

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

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The latest trends in SEO

If you're anything like me, then you're looking to understand why certain things work the way they do. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the …

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Things your competitors know about analysis

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Efficient use of content is necessary to create a …

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Things your competitors know about link research

There are a number of on-page optimization strategies that can improve a website’s competitiveness within search engines. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Even though it is not a surefire indicator of ranking potential, I still hold …

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Find a simple guide to keyword stuffing and read up about it

Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords …

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Lets look at our approach to web 2.0

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. SEO signifies search …

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Make LSI a priority

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Depending on what visitors are …

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Facts about ROI that will make you think twice

Keyword density is the percentage of times a keyword is used in the copy. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. After a year long campaign, we go through an evaluation …

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Find out more about duplication

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

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Having fun with scraping

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Make landing pages the focal point of your marketing efforts

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Today, so many new …

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What your mum didn't tell you about bounce rates

Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. Once Google goes …

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Consider page rank at the inception

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage …

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Don't do it one-off

When the Web first gained popularity, it became important for a business to have a website. As online activity became more prevalent, it became important for a business to include a domain name in advertising and other materials. Now things have shifted again, and it’s vital for a business …

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Follow a consistent cadence towards static pages

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. A natural …

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Establish your position regarding link building

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. This process of archiving information on web pages is called indexing, because pages are …

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How to focus on plugins

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be …

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Passing PageRank

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Search engine optimisation (seo) when applied correctly …

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The mysterious world of static pages

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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The title tag gets a lot of weight in Google

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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A focus on page rank to benefit search engine placement

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Because Google likes sites that link out to good quality content, publishing your own curated content can be a …

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Follow a consistent cadence towards landing pages

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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It’s a win-win strategy with an emphasis on search queries

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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Try to target a hungry crowd by paying attention to indexed pages

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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Define your goals with regards to white hat SEO

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal …

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What pain-points will your website or services solve?

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key …

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The infamy behind link building

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it …

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Difficult things about metrics

SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. But many applications that previously were remote to what we used to judge SEO no more are. This is the origin of SEO’s …

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Less is always better when it comes to social media

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate …

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Lessons I've learned from gateway sites

Search engines look fondly at websites that have high-quality links leading back to their site. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best …

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Look at the extent of traffic loss

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Many people examine their success to establish the bottlenecks preventing …

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Things your competitors know about 301 redirects

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you …

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