Beginner's guide to keyword stuffing

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be …

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Here's what industry insiders think about keywords

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as …

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Measure and Improve by paying attention to Google algorithms

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Dramatic growth in the …

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One important aspect is googlebot crawlers

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Domain authority is used to refer to the power of a domain, it greatly affects ranking in …

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Pay particular attention to widgets when performing an audit

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine …

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When your use of offsite SEO becomes obsessive

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Links are the key to …

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Tactics around canonical URLs

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Google has placed an increased onus on …

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The truth about landing pages

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Whatever shows up in the search …

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Create an Engaging Web Presence by the use of authority sites

Webpages on HTTPS had positive correlation with higher rankings. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Mobile searches have become more common …

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How to survive your first encounter with site submissions

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive …

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Analyse your existing SEO

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your …

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One important aspect is text links

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. This fact …

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A truly successful SEO headline is direct and to-the-point

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Ranking factors play a huge role in SEO and the overall digital marketing …

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Emphasizing fast results by using ROI

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good …

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Things to avoid when dealing with dynamic pages

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search …

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How to really understand stickiness

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. According to …

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Quick tips regarding SEM

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. Although search engines can read text, they can’t read …

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To make SEO finally work, we have to go back to square one

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

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Which SEO campaigns have been popular?

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and …

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The truth about rankings

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

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The steps needed for putting metrics into action

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Creating evergreen content is …

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Generate site maps

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Listings at the top of a search engine …

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Take a customer focused approach to URLs

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

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Are search volumes affected by googlebot crawlers

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s …

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Things about SEM you have to experience yourself

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Keyword page …

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Generate Interest and Give Information

The PPC (pay per click) activities should also be very good. Within a few minutes, others add additional tweets with more information. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. High Flesch-Kincaid …

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The death of gateway sites

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name …

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Why web portals matter

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

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Focus on performance, user experience, and page rank

In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that …

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Get included in local search engines

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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Unlocking the mystery of forums

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics …

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Improve engagement by utilising webmaster tools

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. It consists of all the information on all the web pages or websites that the search engine was …

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Local Link Building

Your SEO strategy needs to be a continuous process. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying …

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Use compelling website titles

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Hiring a professional website designer can help …

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Concentrate on actionable analytics

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. Who wants to chase links for months, only to see no real SEO …

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What to Do?

Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of …

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Unlocking the mystery of LSI

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your …

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What's the story about URLs

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Simplicity is underrated. You don’t want to have visitors relying on the back …

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The important factor here is specificity

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Stop using keywords in your titles. Why? Because if you don’t know how to …

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The mysterious world of analytics

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest …

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