This year will be the year of link exchanges

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on …

more ...

Answer the questions of your potential customers

Another tip is to make sure you do your research and examine which terms to target before you set out. Most companies use SEO to increase website traffic, which in turn, increases revenue. If you have different sections of your site, or domains for each country, enter each one in …

more ...

Learning about keyword research

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. What about paid rankings? As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers …

more ...

Make comment spam a priority

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

more ...

Diving Into Keyword Research

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on …

more ...

High advertisement ratio can be mitigated by using conversion rates

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. We all seek the same goal, to achieve the number one search engine position for several specific …

more ...

Let's follow keyword density best practise

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! At the same time, you also need to consider something …

more ...

Thinking about long tail search makes everything OK

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. There are a number of tools that let you check how many links are pointing to …

more ...

Unexpected ways doorway sites can help with getting your website noticed

It also lists pages that have been downloaded, enabling the users to search efficiently. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Don’t duplicate title …

more ...

Remember that landing pages make the web go round

Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more …

more ...

Assess your analytic capabilities, and fill in the gaps

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or …

more ...

Define your goals with regards to page rank

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to …

more ...

Reasons why marketers love keyword stuffing

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. That information alone will tell you a lot about what you need to do for your site. Then you …

more ...


The steps needed for putting hits into action

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

more ...

What is the single best piece of SEO advice?

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. SEO is pretty much based on keywords. The key to a good SEO strategy is …

more ...


I urge you to think about page rank

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Most modern SEO agencies will continue …

more ...


You may be asked about quality in your marketing interview

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. While we don’t have official word from Google …

more ...

Here's what industry insiders think about social media

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google …

more ...

Lessons I've learned from citations

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page …

more ...


The worst advice I've heard about inbound links

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content …

more ...

Things your competitors know about site submissions

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Keyword selection is the starting point of the …

more ...


Be mindful of organic links

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. In return, search …

more ...

Create content about user generated content

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? In …

more ...

Try not to shoot SEO from the hip

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You …

more ...

How to diagnose keyword density related issues

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

more ...

Make a good use of white hat SEO

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Like any disease, it’s best to catch a negative backlink campaign before it spreads and …

more ...


The hidden agenda of cloaking

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Google expects pages to load faster so that clients can get the value for their time and …

more ...

Top trends in meta tags to watch

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site …

more ...

The death of content

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

more ...

Update your organic links on a regular basis

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

more ...

All the world is a text block to a Googlebot

Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end …

more ...

Don't miss out javascript from your detailed marketing checklist

Great content must start with specific intent (particularly, a very interesting topic). Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing …

more ...

Establish your position regarding inbound links

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Are they keywords related to my lead-generating content? Part of the reason data …

more ...

Improve engagement by utilising web crawlers

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc …

more ...

Produce quality, SEO-friendly content

Ensuring that users can find your site continuously means gaining long term customers. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the …

more ...

Can a techie truly understand link bait

Why would someone purchase this particular product? Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. The O in SEO (optimization) is where …

more ...

I urge you to think about mobile search

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. It’s a new era for SEO, an era …

more ...


Create an Engaging Web Presence by the use of canonical URLs

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Search Engines are not humans. They do …

more ...



All you wanted to know about splogs but were afraid to ask

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. There was a time when SEO really was a matter of determining …

more ...

Analyse your existing search queries

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If a …

more ...

Be mindful of CTR

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. As Google has become quicker in catching webmasters who use unethical SEO practices …

more ...