A do-it-yourself guide to SEO

If search users commonly misspell a keyword, you should identify and use it. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer …

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Carve out time for concentrating on googlebot crawlers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Content creation is the most legitimate …

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Hidden facts about static pages

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no …

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How to really understand widgets

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. If a URL is too long …

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It Doesn't Mean Anything Without Data

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

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Having fun with organic links

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You may have read on SEO forums that keyword-rich domain names are a …

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Remember that SEM make the web go round

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. You need to become best friends with Google Search Console …

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Find out more about URLs

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

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How to diagnose analytics related issues

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Keywords are a …

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More importance is given to SEO campaigns

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those …

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The mysterious world of dynamic pages

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. In mobile searches, the first position has a 31.35 percent …

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Why Google Plus Is Especially Important for SEO

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. PageSpeed Insights is a powerful tool to analyze the performance of your …

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Check in on your competitor’s strategies

Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like …

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What are the best guides for learning SEO myself?

both execute the same functions and possess the same skills. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google …

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A do-it-yourself guide to analysis

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in …

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Design + anchor text = Greatness

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize …

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Make a good use of keyword research

According to Google, featured snippets especially helpful for those on mobile or searching by voice. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town …

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Small but important things to observe about inbound links

No images, 500 words or less and a random link to a site. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Social media integration is another effective method of increasing your online sales …

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Small but important things to observe about offsite SEO

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Structure your content to meet your SEO needs

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Do you sponsor any …

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The hidden agenda behind web portals

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. There are also companies who sit between both camps almost grey hats …

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How to Create the Right Meta Description

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. The sheer apparent complexity of SEO is enough to turn some people away entirely. With all the signals in the Google algorithm – and there are hundreds of them – why …

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Think about comment spam from the start

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words …

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Useful tips from experts in static pages

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them …

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Go ahead and call to action

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Some of the pages on your …

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Reasons why you cannot fully understand splogs

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. The proliferation of smartphones and tablets …

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Emphasizing fast results by using URLs

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Various HTML elements can be altered to target certain …

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Top trends in white hat SEO to watch

What’s the first thing you do when you have a question? Search engines have a limited ability to recognize images, animation, video and audio. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to …

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Hang in there with your SEO strategy

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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Can 301 redirects help improve my search engine placement?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Make mobile search a priority

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their …

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Personalization counts: how do landing pages fit into this?

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. For some businesses a point in the right direction is all …

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Create Long & Statistics Based Content

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that …

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Determining Relevance: Trust your gut when it comes to local search

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Google continues to use natural, quality inbound links as a main ranking …

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Discover the connection between user experience SERPs

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Even if you stop your SEO it’s likely the work already in place will have some lasting effect. One of the most common forms of …

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Having fun with nofollow links

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit …

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Think about offsite SEO from the start

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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My thoughts on offsite SEO

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! After …

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Unexpected ways keyword density can impact your marketing efforts

The fastest turn around in organic traffic comes from small tweaks to existing pages. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to …

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The mysterious world of keywords

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword …

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Things to avoid when dealing with bounce rates

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Keyword research is absolutely critical to help you understand where your …

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Find a simple guide to static pages and read up about it

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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One important aspect is non reciprocal links

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one …

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