Don’t forget SERPs

This assesses if your own website can be made much more profitable. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on …

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How to survive your first encounter with splogs

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say …

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The back story of nofollow links

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Nearly, 74% of consumers use …

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The steps needed for putting URLs into action

Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Concentrate on 20% to …

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Focus on performance, user experience, and splogs

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure …

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Bucket brigades based on stickiness

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. In other words, with SEO, half the battle is won before it even starts. With a good …

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Write a keyword-rich introduction about keywords

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The hardest part can …

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Write about nofollow links

Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Digital marketing is not all about selling and purchasing of products and …

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Tell me more about 301 redirects

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. This is a terrible user-experience and is exactly the opposite of what Google wants. This will not only improve your …

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What your mum didn't tell you about googlebot crawlers

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It …

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Are search volumes affected by duplication

Knowledge graphs, though complex, help to raise your content and website visibility. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO …

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Headings and onsite SEO

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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Myths and misconceptions about bounce rates

Your images need to be of good quality. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below …

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Invest in splogs

If visitors get what they need from your site, they’re more likely to come back or link to your pages. This will search across all major search engines, including Google, Yahoo and Bing. Search engines no longer require you to spell things in order to rank, so your focus …

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Facts about anchor text that will make you think twice

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. As with any form of marketing, there are risky tactics that could potentially be …

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Start simple, but don't forget user generated content

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Off page SEO refers to …

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The best advice I've listened to about SEM

When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Check forums, online communities and Q&A sites to find the questions people in your niche …

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Mobile and SEO

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. If you want to generate traffic …

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Things about citations you have to experience yourself

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well …

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Concentrate on actionable user generated content

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. In the first page …

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Expand your non reciprocal link as necessary

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your …

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Headings and blogs

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local …

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Lessons I learned about dynamic pages

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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My thoughts on authority sites

Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Find out which channels are driving traffic to your competition . The same way you have your staging server …

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The secret behind dynamic pages

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. If you command authority in your specific niche, Google will always see you as an important asset. Get into the habit of …

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Create an Engaging Web Presence by the use of SEO

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others …

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Here's what industry insiders think about html

Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Ensure that you do not optimize your text by just adding the keyword to your text as much …

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Meaty meta descriptions may affect your conversion rates tactics

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an …

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Lessons I've learned from trust rank

Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Check forums, online communities and Q&A sites to …

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Create separate pages for your different locations

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t …

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Does the extra s even matter? S for Security

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Measure and Improve by paying attention to splogs

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. One thing’s for sure though, Google is getting smarter. It …

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Write a keyword-rich introduction about metrics

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Spend some time to get to know the people who consistently share your content. Pull together …

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Make a good use of link exchanges

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning …

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Succeeding in SEO means paying attention to indexed pages

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

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More focus is put on link exchanges

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. However, much like onions (and ogres), SEO has many layers. When it comes to getting visitors to your site …

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Exclude Internal Traffic From Google Analytics

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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Small but important things to observe about blogs

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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The secret behind plugins

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore …

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