Design + static pages = Greatness

If you don’t know who your competition is, search for some of your most important keyword targets – sites that consistently rank well are the ones to take a look at. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect …

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Reasons why you cannot learn organic links well

A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another result, indicating to Google that the first result didn’t provide much value. While many assume duplicating …

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How Google's Semantic Search Will Change SEO

SEO results are only keenly felt long-term, and therefore it can be difficult for small business owners to see the value in taking time out of their day to write about their industry. 301: Old promotions, out-of-date content, and deprecated URLs can all be redirected to their closest equivalents. It …

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Make a good use of web 2.0

There is a general consensus that sites copying other people’s content is a matter of legality and ethics, while this may be the case – Google is a machine, and their algorithm doesn’t care about the ethics of it. Many web pages prohibit access to online users if cookies …

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What's the story about domain authority

Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. With Google's mobile-first index, mobile web pages …

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Pay attention to organic links

Develop SEO-enabled content from creation that is ready to deliver across all devices. For example, a hack practice could be paying money for cheap traffic and then claiming it’s organic or from another less dubious traffic source. Google’s PageRank algorithm in 1998 was a big step forward in …

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Toxic links and their cure

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. The problem is, not all backlinks are the same. A large and authoritative …

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How to survive your first encounter with splogs

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say …

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Bucket brigades based on stickiness

Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. In other words, with SEO, half the battle is won before it even starts. With a good …

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Write about nofollow links

Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Technical SEO lays a solid foundation that gives your content the best chance to rank for relevant keywords and phrases. Digital marketing is not all about selling and purchasing of products and …

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Things about citations you have to experience yourself

In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Many site owners (particularly in the business-to-business sector) make the mistake of wanting to rank well …

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Concentrate on actionable user generated content

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. In the first page …

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My thoughts on authority sites

Google turns the concept of backlink into a quantifiable signal using the link score. It does this by assessing the quality of every incoming link and the total links to your website. Find out which channels are driving traffic to your competition . The same way you have your staging server …

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Meaty meta descriptions may affect your conversion rates tactics

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. As you dedicate more time to generating better content, driving traffic, and conversion, there is a need to use appropriate keywords. This will require an …

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Measure and Improve by paying attention to splogs

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. One thing’s for sure though, Google is getting smarter. It …

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Having fun with organic links

Therefore, appearing at the top of the search engine results page is naturally becoming more important to many companies. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. You may have read on SEO forums that keyword-rich domain names are a …

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What are the best guides for learning SEO myself?

both execute the same functions and possess the same skills. Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google …

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Design + anchor text = Greatness

I am passionate about SEO, and digital marketing more generally, but I also understand it has its pitfalls, the main one being the complex, crowded and confusing market for SEO services. High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize …

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Personalization counts: how do landing pages fit into this?

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. For some businesses a point in the right direction is all …

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Discover the connection between user experience SERPs

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Even if you stop your SEO it’s likely the work already in place will have some lasting effect. One of the most common forms of …

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Think about offsite SEO from the start

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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My thoughts on offsite SEO

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! After …

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High advertisement ratio can be mitigated by using conversion rates

Google uses unique variables in the local ranking algorithm. However, Google's local algorithm and the organic algorithm are interconnected. Websites with good traditional SEO elements also get better rankings in Google's local results. We all seek the same goal, to achieve the number one search engine position for several specific …

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Remember that landing pages make the web go round

Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more …

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Define your goals with regards to page rank

Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to …

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Be mindful of organic links

Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. In return, search …

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Update your organic links on a regular basis

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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Don't miss out javascript from your detailed marketing checklist

Great content must start with specific intent (particularly, a very interesting topic). Keywords aren’t the only factor in a site’s ranking, but they help search engines find you faster. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing …

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Produce quality, SEO-friendly content

Ensuring that users can find your site continuously means gaining long term customers. The easiest way to build high quality links are what SEOs call “web 2.0s.” That’s just a way to say “social sites” or sites that let you post stuff. Now tweeting a link into the …

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Measure and Improve by paying attention to Google algorithms

Ensure links to your website aren’t trying to manipulate rankings by using keyword-heavy phrases in anchor text. The better your web pages answer the question of the searchers, the more likely it is that search engines will show your pages on the search result pages. Dramatic growth in the …

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One important aspect is googlebot crawlers

Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. Domain authority is used to refer to the power of a domain, it greatly affects ranking in …

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When your use of offsite SEO becomes obsessive

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. While different search engines use slightly different algorithms, they all place importance on prominence, proximity, and density, the three basic rules of keyword deployment. Links are the key to …

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Tactics around canonical URLs

Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Google has placed an increased onus on …

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To make SEO finally work, we have to go back to square one

Educational content can be described as content that teaches people something or helps answer one of their questions. Having a blog is a great way to consistently provide your readers (and search engine surfers) with new, informative content. The articles are typically short and have key takeaways or downloadable resources …

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Generate Interest and Give Information

The PPC (pay per click) activities should also be very good. Within a few minutes, others add additional tweets with more information. If you want to score the No. 1 position on Google, sit down with your teammates and brainstorm questions relevant to your brand, services or products. High Flesch-Kincaid …

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Focus on performance, user experience, and page rank

In its simplest terms, it’s to correctly word a website and set-up in a way that when a user uses a search engine like Google, and types in a query, topic or question, the website will appear on page 1 because it has been correctly optimised for that that …

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Use compelling website titles

Find a niche directory you have never heard of before that you feel is honestly listing unique, useful Web sites. Promote that niche directory through links and comments on your own sites until you see improvement in its Compete, Quantcast, and Alexa metrics. Hiring a professional website designer can help …

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Concentrate on actionable analytics

If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. Who wants to chase links for months, only to see no real SEO …

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