Lessons I've learned from bounce rates

Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. This is a powerful association that your product is so popular people don’t want …

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Quick tips regarding search queries

After implementing any SEO technique, you need to monitor your efforts. You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. Link Building is an indisputable part of the Search Engine Optimization process. Connecting a …

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Find out more about widgets

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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Reasons why you cannot fully understand conversion rates

The old saying that “life is a journey, not a destination” can also be applied to SEO. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? At the same time, you …

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Make it sufficiently broad in terms of canonical URLs

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the …

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Establish your position regarding ROI

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to …

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The best advice I've listened to about gateway sites

So you want to add value for your visitors? At it’s core, that’s what SEO is all about. Sure, there are some technical rules that Google will reward us for, but at the end of the day, search engines are more successful when they provide people with a …

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The back story of nofollow links

Working with so many clients we get access to concrete data on what’s working and what isn’t. This data is invaluable to Google’s understanding of what searchers are really looking for. The main aim of your content should still be to provide value and relevance for your …

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Things your competitors know about local search

To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Make sure that every page has one call-to-action, so the goal …

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Identify What’s Working and What Isn’t with regards to cloaking

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! Description meta tags are important because Google might use them as snippets for your …

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What your mum didn't tell you about gateway sites

You get what you want—top rankings on Google and “free” organic traffic. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged …

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