To get fast rankings, you need SEO

When you read about similar or overlapping areas every single day, you start to spot patterns. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. When people conduct research, they …

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Takeaway tips for search queries

Backlinks from relevant sites in your niche will be worth significantly more than ones from irrelevant sites or webpages. Some people believe that links from competitors for the same search position as you are worth more than others too. There’s no actual “hacking” happening in growth hacking, unless the …

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Links are glue

Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it …

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How to learn about page impressions in a few hours

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. As Google’s preferred configuration for mobile-optimized websites, responsive design is your best option for delivering a great search and browsing experience …

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Find out more about splogs

While analysing the site for more signs of a negative SEO attack, it’s a good idea to see whether the backlink analyser notices a surge of spammy URLs that point back to your site. It might be a few pages, put those pages can be filled with dangerous URLs …

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Make site submissions your centre of attention

White Hat SEO – These are SEO techniques that conform to Google search engine guidelines and will not result in your website being de-ranked during a future Google update or if they perform a manual review of your website. It’s fairly easy to spot an online review written by an …

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Is this the end of meta tags as we know it?

Unlike channels like PPC which can easily be switched on and off SEO isn't so instant. Apple is an interesting case to look at for SEO as they have never really “done” a blog in the classic sense, so their site is not necessarily a good example for content layouts …

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Don’t forget SERPs

This assesses if your own website can be made much more profitable. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Keyword density (SEO) is the percentage (%) of times a keyword or key phrase appears on …

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Myths and misconceptions about bounce rates

Your images need to be of good quality. You might think that it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below …

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Invest in splogs

If visitors get what they need from your site, they’re more likely to come back or link to your pages. This will search across all major search engines, including Google, Yahoo and Bing. Search engines no longer require you to spell things in order to rank, so your focus …

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Mobile and SEO

In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. If you want to generate traffic …

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Does the extra s even matter? S for Security

If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO comes into play here? While just like the searchers themselves, search engines …

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Write a keyword-rich introduction about metrics

People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Spend some time to get to know the people who consistently share your content. Pull together …

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Small but important things to observe about blogs

Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your …

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It Doesn't Mean Anything Without Data

Google estimates that around 56% of mobile searches have local intent, and 50% of consumers who conduct local search on their phone visit a store on the same day. With local SEO you can showcase your business information directly to consumers who are actively looking for businesses like yours, and …

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The mysterious world of dynamic pages

Off page SEO is a long term and time consuming process.It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings. In mobile searches, the first position has a 31.35 percent …

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Small but important things to observe about offsite SEO

If you're a relatively new blog & would be willing to write a blog post for the sake of getting one solid, contextual link, then blog carnivals are a no brainer. Basically, blog carnivals are a blog community that writes about certain topics as a group. These posts then get linked …

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Structure your content to meet your SEO needs

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Do you sponsor any …

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How to Create the Right Meta Description

A high-quality page (naturally written) will, by contrast, typically be full of words semantically related to the main search term used. The sheer apparent complexity of SEO is enough to turn some people away entirely. With all the signals in the Google algorithm – and there are hundreds of them – why …

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Reasons why you cannot fully understand splogs

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. The proliferation of smartphones and tablets …

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Emphasizing fast results by using URLs

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Various HTML elements can be altered to target certain …

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Can 301 redirects help improve my search engine placement?

Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants …

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Create Long & Statistics Based Content

The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that …

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You may be asked about quality in your marketing interview

Remove less important elements to make the remaining element more prominent. Put the most important items first in your navigation. Find the best way to organize the content of your website and reflect that in the structure of your website navigation. While we don’t have official word from Google …

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Lessons I've learned from citations

Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. Backlinks are absolutely key to boosting your site’s position in search engines, moving you from page 50 to page 5, from page …

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Create content about user generated content

A fantastic and free way to get new ideas for keywords in your niche is by using the data Google gives for each search. After you do any search in Google, you’ll find Searches related to it at the bottom. Can you use any to improve your content? In …

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The hidden agenda of cloaking

When you work as an SEO executive in a company, what is the method used to gauge the level of success? Investors want to see something tangible that can outline return on investment. Google expects pages to load faster so that clients can get the value for their time and …

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Can a techie truly understand link bait

Why would someone purchase this particular product? Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. The O in SEO (optimization) is where …

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Here's what industry insiders think about keywords

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as …

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Quick tips regarding SEM

Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. Although search engines can read text, they can’t read …

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Generate site maps

Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Listings at the top of a search engine …

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Are search volumes affected by googlebot crawlers

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s …

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Get included in local search engines

People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your …

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What to Do?

Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of …

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The mysterious world of analytics

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Copy what works but don’t follow the crowd: Find a good stream that isn’t overfished; stand where the current runs strongest …

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Boost site speed and utilise inbound links

Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. In other words, every month tens of thousands of people are searching directly for their product and website. Sometimes the best way to get links is not to ask for them. That …

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Prepare an analytic assortment that is balanced

One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies. China has Renren, Weibo, WeChat, and other social sites, each with several hundred million users. Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience …

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Find out more about duplication

Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by …

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Follow a consistent cadence towards static pages

One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. Your global navigation also distributes your SEO “link juice,” the power that the search engine’s assign your website, across the various pages of your website. A natural …

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Passing PageRank

Try using an ontology tool (and an ordinary thesaurus) to identify some related terms. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Search engine optimisation (seo) when applied correctly …

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Follow a consistent cadence towards landing pages

The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites …

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Define your goals with regards to white hat SEO

Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. To ensure that your website or web pages are discovered by users conducting searches in Google, you must implement the right tactics that appeal …

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Write a keyword-rich introduction about html

Starting with MySpace, Hi5, and followed by Facebook and dozens of other social sites, the web changed. The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. As touched upon before - backlinks are simply links from other websites directing viewers to …

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