The death of gateway sites

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Having a domain name that makes sense is one of the most basic and obvious ways you can help to boost your website’s SEO. When deciding on a name …

more ...

This is not a numbers game

When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article …

more ...

Boost site speed and utilise stickiness

In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be …

more ...

Consider text links at the inception

Apparently, it seemed there is no such difference between SEO and digital marketing approaches; A 301 redirect, or also known as a permanent redirect, should be put in place to permanently redirect a page. The word ‘permanent’ is there to imply that ALL qualities of the redirected page will be …

more ...

Consider page rank at the inception

Producing content that ranks well is clearly an important part of writing for SEO. But it’s also about turning those visitors into paying customers. Analytics tools such as Google Analytics, Google Search Console, Ryte and HubSpot enable you to examine many important details about your website and its usage …

more ...

How to focus on plugins

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Once the Search Engines crawls the web and comes across the new pages, it then indexes or stores the information in its giant database categorically, to be …

more ...



Less is always better when it comes to social media

Search engines can easily discern duplication (through shingle analysis, singular value decomposition (SVD), etc.) in areas such as navigation, sidebars/blogrolls with the same links and footers all using the same text. SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate …

more ...

Look at the extent of traffic loss

Originally, search engines indexed text on web pages and matched text-based searches to that content. As the Web evolved, search engines began looking at ways to catalog the new types of content on web pages, such as video and images. Many people examine their success to establish the bottlenecks preventing …

more ...



Think about 301 redirects from the start

Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Thanks to Penguin, if you engage in buying links and you are caught, Google basically eliminates your search presence for your entire site. Search engines do not look favorably upon websites that contain a lot …

more ...


Think about ROI from the start

Now that you understand that SEO can mean new business for your company and help old users find you again, see where you stand in the search rankings. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words …

more ...

Improve engagement by utilising googlebot crawlers

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. These engines use algorithms to decide what pages will appear on the front …

more ...

The meta keywords tag is not a ranking consideration

What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. To truly understand whether your SEO campaign is working, you need to learn which measurements deserve your attention. Brands are more likely to be chosen …

more ...


Concentrate on actionable nofollow links

If search engines don’t know your website/webpage exists, your chance of ranking isn’t just an improbability, it’s an impossibility. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you …

more ...


Make sure you know exactly what you're doing with CTR

If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. If it does, you will …

more ...

Unconventional knowledge about plugins that you won't find in books

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

more ...




Has AI changed the SEO industry for better or worse?

Create a list of articles with links that are similar or closely related to your content. Don’t try to act smart. There are some plugins which allows you to add no follow in external links. If you have applied no follow on the link of your blog, it will …

more ...