Measure and Improve by paying attention to hits

The easier it is to read your content, the more likely it is that your readers will share it. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to …

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See what keywords you already rank for

SEO in Digital Marketing – Just imagine having an outlet without having any signage onto it – no name, no windows…nothing in particular. One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website …

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Why has content been so popular?

Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. Great content marketing isn’t self-promotional. It’s useful and meaningful to the target audience. Content serves as a much better citation than a sales page. Some people will purchase SEO purely …

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Make it sufficiently broad in terms of quality

Fifty-six percent of Google queries show no paid ads at all, so if you’re counting on paid search to provide all of your visibility to searchers, you could be missing half your audience. Fast forward a few years and Mobilegeddon hit the internet. If you have an online business …

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Lessons I've learned from domain authority

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Some of the best, most compelling copy titles are just modifications of old SEO copywriting headline formulas, so don’t hesitate to take advantage. Search engines use automated programs called …

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Go long-tail and forget anchor text

Putting up numerous links can be confusing for the readers and it doesn’t even look clean either. Try to use them sparingly and not make it difficult for your readers to choose which link would be helpful for them. If you follow the best practices for marketing your business …

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Most sites don't need to resort to Black Hat SEO

There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. If you are using some paid services to get links to your site, you are likely going …

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The back story of nofollow links

Take it from me, the best way to succeed in search engine optimization is to build it into your business development strategy from the very outset. The result was that all websites that previously were ranking #1 through this practice disappeared completely from search results. Nearly, 74% of consumers use …

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The steps needed for putting URLs into action

Always remember your competition is working towards getting itself ranked on the first position. SEM is a continuous process: it’s not a onetime thing. Keep doing it and see yourself ranked on the first page of the Search Engine Result Page (SERPs) of Search Engines. Concentrate on 20% to …

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Headings and onsite SEO

From its earliest days, Google's core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant's business. Searching amidst the world's vast data, Google cleverly cataloged and categorized pages …

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The secret behind dynamic pages

To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite for more satisfied customers. If you command authority in your specific niche, Google will always see you as an important asset. Get into the habit of …

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A do-it-yourself guide to SEO

If search users commonly misspell a keyword, you should identify and use it. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer …

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Why Google Plus Is Especially Important for SEO

My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in 2011. PageSpeed Insights is a powerful tool to analyze the performance of your …

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A do-it-yourself guide to analysis

Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. Successful search engine optimization does not consist of short-term actions to achieve good rankings rapidly. Rather, SEO is a constant process, in …

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Make a good use of keyword research

According to Google, featured snippets especially helpful for those on mobile or searching by voice. For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town …

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Small but important things to observe about inbound links

No images, 500 words or less and a random link to a site. The increasing dominance of visual content online has brought with it new opportunities for increasing a site’s search traffic by optimizing videos and images. Social media integration is another effective method of increasing your online sales …

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Useful tips from experts in static pages

9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them …

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Hang in there with your SEO strategy

A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that …

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Unexpected ways keyword density can impact your marketing efforts

The fastest turn around in organic traffic comes from small tweaks to existing pages. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to …

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The mysterious world of keywords

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword …

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Things to avoid when dealing with bounce rates

Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. Keyword research is absolutely critical to help you understand where your …

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This year will be the year of link exchanges

At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore. In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on …

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Learning about keyword research

Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent. What about paid rankings? As we know that Google optimizes its results for user intent, hence, this is a way to know what content the searchers …

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Diving Into Keyword Research

Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on …

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Let's follow keyword density best practise

Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts! At the same time, you also need to consider something …

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Thinking about long tail search makes everything OK

SEO isn’t just for large companies. As a small business or local business, there is actually a lot you can do to achieve local goals yourself. Many of these things relate to focus. There are a number of tools that let you check how many links are pointing to …

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Assess your analytic capabilities, and fill in the gaps

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. If you want to start driving high-quality traffic to your website and find keywords with realistic search volumes, you need to seek out keywords with more search phrases, or …

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Here's what industry insiders think about social media

Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google …

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Make a good use of white hat SEO

“Social search” is an evolving term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. Like any disease, it’s best to catch a negative backlink campaign before it spreads and …

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The death of content

There is an old adage used by webmasters which sum up most successful websites, “content is king”. It’s important to keep this in the forefront of your mind before adding or removing the copy from your site. Web users surf the net in search of answers, information, products, and …

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All the world is a text block to a Googlebot

Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end …

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Establish your position regarding inbound links

Off-Page SEO is made up of everything away from your site that you technically can’t control (although, you can influence) and affects how Google sees your page (particularly how authoritative and trustworthy it sees your page). Are they keywords related to my lead-generating content? Part of the reason data …

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Improve engagement by utilising web crawlers

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. By continuing to create quality content that provides immense value to the searcher and satisfies their original search (whether that’s answering a question, listing ideas, educating the reader, etc …

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Create an Engaging Web Presence by the use of canonical URLs

Try to ensure the key phrase is an exact match to what the searcher will type into a search engine. Natural language in search is becoming more prevalent, especially with the rise in voice search and Google’s understanding of natural language queries. Search Engines are not humans. They do …

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Analyse your existing search queries

Since Google is the number one search engine in the world, it is the leader in determining which websites are the most relevant for search words and terms. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. If a …

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Pay particular attention to widgets when performing an audit

Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine …

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The truth about landing pages

If the usability of the web page is bad, users won't be able to find the great content and your link. Is the page with your link easy to navigate? Is it easy to find your link? Does the web page load fast enough? Whatever shows up in the search …

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How to survive your first encounter with site submissions

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive …

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Analyse your existing SEO

Over the past 10 years, search has gotten a whole lot better. If you’ve been in the industry long enough, you remember the days of keyword stung articles and link building. Removing bad backlinks can help improve your site's ranking on Google. Not only do low-quality links reduce your …

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Emphasizing fast results by using ROI

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. Keyword stuffing and bulk directory submissions no longer hold the SEO weight they used to, in fact they do more harm than good …

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