Local Link Building

Your SEO strategy needs to be a continuous process. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you a penalty Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying …

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What's the story about URLs

Google Instant is search-before-you-type. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions—yielding a smarter and faster search that is interactive, predictive, and powerful. Simplicity is underrated. You don’t want to have visitors relying on the back …

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The important factor here is specificity

There are several ways of creating backlinks, some of them are categorized good ones others are the bad ones that you would want to ignore in order to not get penalized by the search engines. Stop using keywords in your titles. Why? Because if you don’t know how to …

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Adjust your appearance in search by utilising meta tags

You must research the phrases and terms that your audience uses, and find the best keywords that will help you connect with your target customers. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important …

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The latest trends in SEO

If you're anything like me, then you're looking to understand why certain things work the way they do. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the …

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Things your competitors know about link research

There are a number of on-page optimization strategies that can improve a website’s competitiveness within search engines. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. Even though it is not a surefire indicator of ranking potential, I still hold …

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Lets look at our approach to web 2.0

Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans can’t be beat for determining relevance. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. SEO signifies search …

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Having fun with scraping

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make …

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Make landing pages the focal point of your marketing efforts

If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly. Each listing on the SERP has three core components, which include the page title, page description, and page URL. Today, so many new …

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Try to target a hungry crowd by paying attention to indexed pages

Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many mobile sites were designed with mobile viewing in mind, they weren’t designed to be search friendly …

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What pain-points will your website or services solve?

If you structure your site to rank well on search engines, you can compete with businesses targeting the same customers. SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key …

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Lessons I've learned from gateway sites

Search engines look fondly at websites that have high-quality links leading back to their site. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best …

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To get fast rankings, you need link research

When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. SEO is a complicated subject with many ins and outs, and it changes on an …

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How to survive your first encounter with bread crumbs

Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable content. Google and other search engines are switching gears to focus on the relevance of the information you provide on your site. The “bots” that determine your site’s search …

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Look to make improvements every day

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Many specialized SEO tools can help …

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The latest trends in SEO

It increases website visibility, user traffic, conversion rate, and ROI. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it …

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Questions to ask about conversion rates

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

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Adopt a customer centric view of dynamic pages

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Most search engines like links of …

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Unexpected ways CTR can impact your marketing efforts

Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers …

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Less is always better when it comes to html

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

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My thoughts on comment spam

page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, left-most link and list the more specific sections out to the right. The authority of the website or webpage linking …

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