The latest trends in javascript

Ensure that you site is free of spam, malware among other problems for reputable and fast site. With algorithms getting savvier, focus on purchasing quality links and try to earn good inbound links. Classic data aggregation site services are Metafilter and Digg, which are not as popular as more modern …

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Lessons I've learned from text links

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Growth hackers extend beyond marketing into product development, because user retention is a …

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Use Alt Tags Intelligently To Optimize Images

If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. Get your website reviewed by a popular and authoritative review site. Unpaid reviews …

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Things your competitors know about indexed pages

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. It is important that you …

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The steps needed for putting cloaking into action

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. They’ve been adding social signals to their algorithm, which means they look at a page’s Facebook and Twitter traffic, comments, sentiment, and …

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On-page SEO principles

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? your home page or blog listing pages). Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search …

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Types of site changes brought on by canonical URLs

Visibility through organic search is the visibility of your website at SERP (Search Engine Result Pages). You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. No high quality blog would accept your guest …

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Never underestimate the influence of walled garden sites

Make sure that your code is valid, in some instances bad code can lead to search engines not being able to properly read a page. Use the W3C validator to check your markup. These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating …

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What your mum didn't tell you about googlebot crawlers

The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It …

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Facts about anchor text that will make you think twice

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. As with any form of marketing, there are risky tactics that could potentially be …

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Headings and blogs

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. CPA can vary greatly depending on your investment in local SEO, but is relatively low considering the low cost of local SEO. ROI can also be very high, since local …

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Lessons I learned about dynamic pages

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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Lessons I've learned from trust rank

Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it. Check forums, online communities and Q&A sites to …

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Make a good use of link exchanges

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning …

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More focus is put on link exchanges

A website’s quality, design, content, and usability are huge factors. The performance of a website from a technical and user-experience aspect is becoming a stronger component to achieving top results. However, much like onions (and ogres), SEO has many layers. When it comes to getting visitors to your site …

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Exclude Internal Traffic From Google Analytics

As we all know, Google change their algorithm 500+ times a year, and these are the small tweaks to make user experience and results better, and these are largely unconfirmed. Then come the larger, more drastic algorithmic changes that sometimes cause a stir in the SEO industry, mainly due client …

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How to really understand widgets

Creating content on a consistent basis not only builds links internally (by linking out from your posts), but also gives you the ability to naturally attract links to your content. A blog is essential to many strategies I list below, such as linking out. If a URL is too long …

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Remember that SEM make the web go round

SEO tools are a necessity to any SEO campaign. They can save you time and provide you with valuable insights into your own and your competitor’s websites. Needless to say, learning how to use these tools is extremely important. You need to become best friends with Google Search Console …

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How to diagnose analytics related issues

Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to engage with you. Craft your unique selling proposition (USP) based on your own personality and the way you can best solve your customers’ problems. Keywords are a …

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More importance is given to SEO campaigns

Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those …

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Go ahead and call to action

A wealth of data is available from simply looking at the search results. When you search for the queries you’re targeting, you can see exactly what sites the search engines think are the most relevant for those queries and how they stack up. Some of the pages on your …

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Determining Relevance: Trust your gut when it comes to local search

Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. Google continues to use natural, quality inbound links as a main ranking …

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Having fun with nofollow links

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. You don’t need to be a technical genius to do SEO right. Like most marketing disciplines, a little bit …

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One important aspect is non reciprocal links

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one …

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Answer the questions of your potential customers

Another tip is to make sure you do your research and examine which terms to target before you set out. Most companies use SEO to increase website traffic, which in turn, increases revenue. If you have different sections of your site, or domains for each country, enter each one in …

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Make comment spam a priority

There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop …

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Unexpected ways doorway sites can help with getting your website noticed

It also lists pages that have been downloaded, enabling the users to search efficiently. Search engines constantly tweak their algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. Don’t duplicate title …

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The steps needed for putting hits into action

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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What is the single best piece of SEO advice?

With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path. SEO is pretty much based on keywords. The key to a good SEO strategy is …

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The worst advice I've heard about inbound links

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content …

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Things your competitors know about site submissions

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. Keyword selection is the starting point of the …

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Top trends in meta tags to watch

If a search engine recognizes cloaking it will penalize the website by permanently removing it from the search engine index. The website will no longer appear in search results. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site …

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I urge you to think about mobile search

Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. It’s a new era for SEO, an era …

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Be mindful of CTR

If you are a webmaster and do not have a BWT (Bing Webmaster Tools), it is prudent to sign up. Bing, the Microsoft-owned search engine has been adding new features to its tools to become more competitive. As Google has become quicker in catching webmasters who use unethical SEO practices …

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Beginner's guide to keyword stuffing

Using different tags and elements on your page will help search engines understand which parts of the content are connected to each other, and which are separate. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be …

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Create an Engaging Web Presence by the use of authority sites

Webpages on HTTPS had positive correlation with higher rankings. Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Mobile searches have become more common …

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One important aspect is text links

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. This fact …

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How to really understand stickiness

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. According to …

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Which SEO campaigns have been popular?

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and …

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Things about SEM you have to experience yourself

Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. Keyword page …

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