Improve engagement by utilising webmaster tools

Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. It consists of all the information on all the web pages or websites that the search engine was …

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Learn from these mistakes before you learn about forums

Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the URL. Sometimes it is unavoidable but try to keep it to a minimum. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance …

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Things your competitors know about analysis

Editorial links can be some of the most powerful for SEO because they come from other publications in your niche mentioning your company. They can also come from thought leadership guest posts that you write and get published on third-party sites. Efficient use of content is necessary to create a …

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Find a simple guide to keyword stuffing and read up about it

Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. High-quality content means faultless spelling. It’s true that people often misspell words they type into search bars. Some the of not-so-recommended techniques advise to optimize a website also for misspelled keywords …

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What your mum didn't tell you about bounce rates

Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. Once Google goes …

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The mysterious world of static pages

Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are …

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The title tag gets a lot of weight in Google

Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the …

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It’s a win-win strategy with an emphasis on search queries

Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites …

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The infamy behind link building

Users stay on your site longer when you include internal links guiding them to more info suited to their interests. On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it …

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Find a simple guide to walled garden sites and read up about it

While you can still build a profitable organic presence in Google, you’ll need to get creative. Lastly, and probably most importantly, you will want to make sure there aren’t any duplicate or canonical issues associated with the homepage. The total number of backlinks can often include many links …

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Small but important things to observe about onsite SEO

SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. To protect it’s product, Google suddenly released the Penguin update and several additional updates over the next two years. Placing ads …

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Identify content opportunities

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. Google Search Console, Google Analytics, Page Speed Insights, etc. Article directories grant another space where a subscriber …

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How do you feel about link building now?

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? Authority relates to the link profile of any site. But not just the number of links. That …

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How can you enhance the user experience?

Scraping feeds to create automated content for your website is plain stupid. Either for affiliate gain or just to add content to your website, this type of content, to lure Google to your site, doesn’t add any value to the internet, Google or any human. It just slows down …

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Your approach to marketing must be flexible

An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. A page’s speed is crucial, so don’t forget testing it from time to …

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How to learn about search engine spiders in a few hours

Add structured data markup in your website's code to include vital business information for Google to find and showcase. If you are taking the time to create, publish and promote content to build backlinks, it’s smart to measure your progress. To keep search engines from ignoring your site, only …

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Make non reciprocal links your centre of attention

The best way to create content that converts is to use emotion in your copy and evoke a desire for what you’re offering. Make the content flow easily to keep people intrigued and reading. No high quality blog would accept your guest post if it has promotional backlinks going …

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Define your goals with regards to forums

Create profiles for your business (and include a link to your website) on major directory sites such as Google My Business, Yelp, Angie’s List, Yellow Pages, and other listing resources associated with your industry. To many users the personalization of search results is helpful and convenient, but an increasing …

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