One important aspect is search queries

The balance of art and science that’s called for varies for every new project. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in …

more ...


Do-Not dump the anchored links with keywords

The website should be easy to go around or navigate and not confuse the visitors. It should lead the user to what it’s searching for with as few clicks as possible. Making it user friendly also makes it SEO friendly. Including a Contact Us page on your website and …

more ...

Using traffic estimation tools in conjunction with page rank

Google uses the date that a domain with which a document is registered may be used as an indication of the inception date of the document. Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Ensure that your site is …

more ...

Make your existing pages longer

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale …

more ...

Discover the connection between user experience web 2.0

Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to …

more ...

Unexpected ways domain authority can impact your marketing efforts

Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn’t enough to improve your website’s search engine ranking. Search engine optimization or search engine optimization is the process of improving the visibility of a …

more ...

The steps needed for putting blogs into action

Search engine optimisation is always evolving. When we start to work with any business, particularly smaller businesses, start-ups and SMEs, we always take the time to explain that content marketing’s primary goal isn’t just another form of advertising. Using hidden text or hidden links is a black hat …

more ...

The worst advice I've heard about search engine spiders

There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. If you hire a SEO firm who does not …

more ...


Write a keyword-rich introduction about LSI

The content needed to fulfill the intent of a search varies based on the type of intent. Some lasts a year or two. Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to …

more ...

Focus on performance, user experience, and splogs

Understanding your audience and the entire consumer journey so you can be visible at the moments when it matters most is mission critical now. Keep your sentences short. Make sure that no more than 25% of your sentences contain more than 20 words. Also, keep your paragraphs short. Make sure …

more ...

Write a keyword-rich introduction about keywords

Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The hardest part can …

more ...

Tell me more about 301 redirects

SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. This is a terrible user-experience and is exactly the opposite of what Google wants. This will not only improve your …

more ...

Are search volumes affected by duplication

Knowledge graphs, though complex, help to raise your content and website visibility. If your site is littered with lengthy, indecipherable URLs that don’t align well with the actual content of your site pages, restructuring your URLs should definitely be a priority during your next website redesign. Wondering where SEO …

more ...

Start simple, but don't forget user generated content

Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Off page SEO refers to …

more ...

The best advice I've listened to about SEM

When Google demotes your page for duplicate content practices, and there’s nothing left in the way of unique content to continue ranking you for – your web pages will mostly be ignored by Google. Check forums, online communities and Q&A sites to find the questions people in your niche …

more ...

Expand your non reciprocal link as necessary

Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your …

more ...

Create an Engaging Web Presence by the use of SEO

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. For some webmasters Google crawls too often (and consumes too much bandwidth). For others it visits too infrequently. Some complain that it doesn’t visit their entire site and others …

more ...

Here's what industry insiders think about html

Google and Bing both provide guidelines for search engine optimization that avoid "black hat" methods such as keyword stuffing that can actually harm the rankings, traffic, and user experience of your website. Ensure that you do not optimize your text by just adding the keyword to your text as much …

more ...

Create separate pages for your different locations

It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content. Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t …

more ...

Succeeding in SEO means paying attention to indexed pages

CRO is a process that utilizes user feedback, market research, and analytics to improve the conversion rate on your website. If the goal of your website is to get visitors to fill out a contact form, the conversion rate would be the number of people who filled out the form …

more ...


The secret behind plugins

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. At one time, directories like DMOZ were a good place to add listings and get backlinks. However, these large web directories aren’t really relevant anymore …

more ...

Carve out time for concentrating on googlebot crawlers

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. Content creation is the most legitimate …

more ...

Hidden facts about static pages

Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no …

more ...


Find out more about URLs

SEO and user experience (UX) go together. A solid SEO strategy based on careful analytics analysis will boost your website’s search results rankings which will result in more eyes seeing your website. A good user experience will lead to more users visiting, staying on and converting on your website …

more ...

Check in on your competitor’s strategies

Make sure your website loads as quickly as possible and you’ll ensure your blog ranks higher in search engines and your customers are happier. If you’re thinking about using a CMS plugin that automatically hyperlinks a certain word every time it appears on your website (i.e. like …

more ...

The hidden agenda behind web portals

You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. There are also companies who sit between both camps almost grey hats …

more ...

Think about comment spam from the start

Basically, if search engines don’t understand your pages, those pages will fall out of the index and drop all of their traffic. Many mobile devices have a text-to speech option which automatically transcribes their words into the search box. People speak differently than how they write, using different words …

more ...

Top trends in white hat SEO to watch

What’s the first thing you do when you have a question? Search engines have a limited ability to recognize images, animation, video and audio. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to …

more ...

Make mobile search a priority

Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their …

more ...


Find a simple guide to static pages and read up about it

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

more ...

Reasons why marketers love keyword stuffing

One of the most important SEO factors nowadays is a website’s content. If you provide useful and actionable information for users, search engines will rank your website higher in SERPs. That information alone will tell you a lot about what you need to do for your site. Then you …

more ...

I urge you to think about page rank

It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Most modern SEO agencies will continue …

more ...



Try not to shoot SEO from the hip

When writing SEO content, you need to consider what people are searching for and include keywords that are commonly searched and relevant to your business and industry. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You …

more ...

How to diagnose keyword density related issues

Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get …

more ...

All you wanted to know about splogs but were afraid to ask

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. There was a time when SEO really was a matter of determining …

more ...


A truly successful SEO headline is direct and to-the-point

Your online presence goes way beyond your site. The problem is that we tend to forget how our online footprint may extend to all the different platforms we may try out at some point and then abandon. Ranking factors play a huge role in SEO and the overall digital marketing …

more ...

Things to avoid when dealing with dynamic pages

Tutorials and top-ten list articles are a couple of good examples of the types of posts that have great potential for getting backlinks from other websites as references. There are many online directories that provide no real value to the Internet users and Google has excluded them from its search …

more ...

The truth about rankings

Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate …

more ...

The steps needed for putting metrics into action

Ranking high on Google is crucial for attracting consumers to your company. By investing in blogging, you have the opportunity to establish your company as a leader in your industry, as well as reach the customers who are going to take you to the next level. Creating evergreen content is …

more ...

Take a customer focused approach to URLs

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that …

more ...

Why web portals matter

Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals …

more ...

Unlocking the mystery of forums

Originally devised as a way to combat comment spam, when a nofollow attribute is added to a link it tells search engines that your link to it isn't necessarily a vote of confidence. White hat, grey hat, and black hat are terms used to describe the type of SEO tactics …

more ...