People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. Spend some time to get to know the people who consistently share your content. Pull together a list of contacts with more than a thousand followers and a history of engagement in your content. Knowing your social media influencers will help you expand your reach online and ultimately increase the rate at which your content gets found online. Now, even if search engines change their algorithm and give no advantage to exact match domains (not likely in my opinion), I’m here to say that exact match domains have another benefit: They attract amazing anchor text associated with inbound links! Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with.

Boost site speed and utilise nofollow links

This is why an evaluation of your homepage is absolutely critical. There are many online directories Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! that provide no real value to the Internet users and Google has excluded them from its search results. You don’t want your website to be listed on such pages. This is one of the easiest and more effective methods in use today. But social didn’t bother with this model.

Carve out time for concentrating on analytics

On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google? As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting).

Make it sufficiently broad in terms of white hat SEO

There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. It’s not as scary as it sounds – basically it means the algorithms are learning on the fly what a quality result should like like and constantly adjusting the algorithm accordingly. Don’t worry if you don’t have any formal training or education in your chosen area, Google will take into account the “amount of life experience” that makes them an expert on the topic and will value this as “everyday expertise.” According to SEO Consultant, Gaz Hall: "The factors that search engines use to rank results include social media engagement, off-site optimization, topical authority, latent semantics, mobile friendless, local optimization, domain authority, and much more. That's where search engine optimization (SEO) comes in."

Write a keyword-rich introduction about metrics

If you're anything like me, then you're looking to understand why certain things work the way they do. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road. The small business SEO market is very competitive and you are going to need loads of patients if you want your business to succeed online. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services.