Rather than evaluate all results on the page at once, we first evaluate a single three- to four-item chunk and move on to the next if we don’t find a match. Roughly 50 percent of the time, searchers click on results in the first chunk. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data. The modern SEO seems to be focusing more on user experience. Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Optimise your site, paying special attention to site submissions

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so that more advanced users can find content quickly. Titles also help to naturally break up content to give readers’ eyes a break. Off-page SEO factors are as Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Having keywords in your domain URL can also give you a small SEO boost. As it may seem obvious by now, there is more to writing SEO-friendly content than ensuring you get a healthy ratio of keywords

Your marketing strategy could use a facelift - consider including static pages to adhere to best practise SEO principles

Keyword stuffing fell out of favor once Google updated its search algorithm to combat and penalize this practice. Google makes approximately 500-600 changes to its algorithm every year, many of which combat similar "black hat" techniques that seek to game search results. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Organic results can be lifted up with the combination of conversion and SEO plans.

Personalization counts: how does web 2.0 fit into this?

SEO allows you to capture demand when a searcher may not even be familiar with your brand name. The true goal of SEO should be to engage customers and deliver conversions, and that cannot be accomplished with the artificial tactics used in traditional SEO campaigns. It’s very important to know your target audience to determine the best way to get content in front of them and gain new customers. Gaz Hall, an SEO Expert from the UK, said: "You can’t buy success."

Write a keyword-rich introduction about keywords

When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways. In Have you ever dreamed about TAP Assess for this? mobile searches, the first position has a 31.35 percent click-through rate. You get the idea. Heading tags (not to be confused with the head HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important.