Answering the question “what is Negative SEO?” is complicated because there are so many tactics employed by black hat scammers. However, if you understand the basics of white hat SEO, then you should be able to figure out how people can use these strategies to attack others. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. When it comes to growing your business online, there’s nothing more powerful than organic traffic from search engines. If you rank in the top three to four results and have the most compelling title and description, you may win the click over the sites ranking above you.

Find a simple guide to comment spam and read up about it

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Increasing visibility via organic search Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! today means incorporating content marketing, UX, CRO, and high-level business strategy. The search engine views your site as more trustworthy. One of my firm beliefs is that Google is becoming more and more ‘human,’ and should be treated that way. This means that in all your SEO efforts, you should consider the use for us human visitors first, and then check if that aligns with any SEO recommendations.

Analyse your existing keyword stuffing

It seems the world is going mobile, with many people using mobile phones on a daily basis, and a large user base searching on Google’s mobile search page. However, as a webmaster, running a mobile site and tapping into the mobile search audience isn't easy. The goal of every SEO enthusiast is to get as many desired keywords of their website to page one. In 2012, Google released another update, Penguin, aimed at black-hat techniques that manipulated a webpage ranking through artificial link schemes. The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning.

Questions to ask about metrics

Even though a human can see exactly what that product is, why it’s there and how important it is, a search engine cannot. Search engines have no trouble finding the homepage for the blog. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage."

What your mum didn't tell you about bounce rates

Amazon search and YouTube & Video search need to be taken into account, as search share of voice is given more to platforms other than Google. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content development. SEO is a huge part of content development, but when content becomes an afterthought during web redesign, and the focus is on getting the new site live ASAP, often times marketers will put the content together without deliberate thought to keyword inclusion and smart SEO content strategies. Search traffic is free and you do not need to pay for it when compared to PPC, public relations, and display ads. The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.