Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published.

Be mindful of citations

Please ensure hitting all the elements as you go. Go after more long tail Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! and less competitive search terms if your website is too small to compete with the websites in the search results. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Google penalizes websites that are too slow to load as this result in a bad user experience. Load times are essential in that sense to coordinate with your IT or web guy about taking off some non-essential items that can slow your site down.

To get fast rankings, you need canonical URLs

You were probably a little surprised when you first found out about all the factors that are taken into account to rank websites. In fact, it is estimated that there are more than 200 factors Google considers when ranking websites (and some say that “200” is just a convenient round number and that the actual number of ranking factors is much higher). By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Understanding the current health of your website from an SEO perspective is crucial to the beginning of every SEO campaign. Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up?

Your marketing strategy could use a facelift - consider including SEO campaigns to adhere to best practise SEO principles

Backlinks help search engine bots discover links to your site and crawl your site effectively. Never have hyperlinks like "click here", hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. The Spiders after indexing the content will take note of its quality and relevance. According to Gaz Hall, a UK SEO Consultant : "In short, Google is looking for signs of quality, relevance and great design. At the end of the day, Google does not care about you as a content creator. You are not Google’s customer! Google’s customer is the end user who searches for a keyphrase because they want to get relevant information or find the answer to a question."

Unlocking the mystery of LSI

Local businesses can’t be fully evaluated on the basis of links. The power of SEO is the varying tactics or methods one can implement to create results. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Search engines crawl each website to make sure the content in your descriptions matches the content on the page.