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The fastest turn around in organic traffic comes from small tweaks to existing pages. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Internet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. Google’s on the lookout for duplicate content. It sees this as keyword stuffing and will penalize you for it. Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people.

Adopy a monetisation first approach before putting efforts into web 2.0

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. Research topics for an infographic Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! that people are looking for but hasn’t been created yet. You want your infographic to be unique enough to prompt people to want to share it. In other words, they rely heavily on search results when looking for a new business. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them.

Establish your position regarding search engine spiders

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms.

One important aspect is nofollow links

Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Search engines drive focused traffic, and searchers are seeing specific sites on the results page because they are all relevant to their search, so you want to ensure that you stand out amongst the competition. Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. According to SEO Consultant, Gaz Hall: "One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. "

Unexpected ways keyword density can impact your marketing efforts

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. While we don’t have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website.