For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content. You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank.
Try to target a hungry crowd by paying attention to keyword stuffing
Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. SEO is very simple,
and Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! unless you’re a very large company it’s probably not worth hiring somebody else to do. In the emerging days of the Web, directories were built to help users navigate to various websites. Measuring the number of
search engines that have
indexed your site is an easy
way to check the website
growth resulting from your
SEO efforts. The more pages
indexed, the easier it is to get
a ranking for more keywords.
Adopt a customer centric view of hits
Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers. Although you may outsource
some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Search engine optimization should be a part of a website for its lifetime, continuously improving its ability to make a brand (and its content) be more visible and to create a better experience for users.
Things about hits you have to experience yourself
A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Gaz Hall
, an SEO Expert from the UK, said: "SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner."
Understanding duplication in relation to your marketing strategy
You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website. If you find that
your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign.