not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Links pointing to your site help Google discover new pages on your site. It also, traditionally, is regarded as a signal of popularity. The site linking to your content is essentially telling Google they trust your content. Although there are numerous Meta tags, only a few of them have major impact on the SEO of the Website.
Don't miss out onsite SEO from your detailed marketing checklist
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Research proves the importance of Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. They do so by continuously tweaking search algorithms to provide a better experience for Google users. Because time is the most valuable resource for small businesses
(link is external)
, the best SEO strategy is to spend as little of it as you can to get to the first page of Google. Given the value of your time, “less is more” should define your entire mindset.
Takeaway tips for long tail search
Although over time your SEO position will slip if not maintained often due again to the increased efforts of your competitors. Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page People tend to copy their competitors when choosing the words to
use, without researching in detail what people actually search for
and how many competing sites already carry these terms. Google wants to retain its reputation as a quality search engine, so it’s main goal is to make web browsing enjoyable. The satisfaction and enjoyment of web users will only be met if users are given search results that are relevant, safe, useful and easy to navigate.
Measure the quality and uniqueness
Essentially, the higher CTR you have, and the more user experience your site receives, the higher the Google rankings. If your Google keywords relate to your business or website, where is your site in the search results? Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. Gaz Hall, from SEO Hull, had the following to say: "Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time."
Try to target a hungry crowd by paying attention to indexed pages
Long form content is most valuable when it can serve as an extensive resource for readers on a specific topic. This includes long lists of tips, step-by-step guides, and collections of facts and statistics. SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Links are still incredibly important, even in this day and age. Anyone is looking for high-value links from relevant sites in their industry. Spamming comment sections and other website areas (read: anywhere on wikiHow!) will actually make Google and other search engines dock you severely or remove you entirely.