What’s the first thing you do when you have a question? Search engines have a limited ability to recognize images, animation, video and audio. SEO closely aligns with so many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website.

The most important part of SEO is backlink indexing

Now, when you have a shop with a proper name and probably the product image on it, this would attract so many people off the street, and they would ask for what you sell, and some of these customers would tell other potential targets about their buying experience and about your products and your shops. Creating and launching a fully-fledged Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO (search engine optimization) practices. The greatest selling point of SEO is something that it shares with most of the broader world of inbound marketing: it allows for the possibility of cumulative growth. Search engine optimization (SEO) is the process of structuring your site to rank high in on-target search results and boost visits.

Boost site speed and utilise stickiness

Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc. If your business has a physical location (address), open the Google My Business page.

Here's what industry insiders think about landing pages

Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. Redirect chains are not to be confused with redirect loops, which is where URL A redirects to URL B then URL B redirects back to URL A. If you want your content to stand out from the glut of online content and attract the kind of shares and links that boost search rankings, you’ve got to create epic content or “10X Content”. Most of the content that ranks in the top 10 of Google is over 2000 words in length, so you need to create long-form content. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc."

Top trends in white hat SEO to watch

This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those searches. The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty.