When Instagram users repeatedly see people they follow talking about a product, they head to Google to research it more. In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. Search Engine Optimisation (SEO) is the process of using different methods to optimise your website for it to rank organically on search engines like Google. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search.

Find out more about SERPs

Over the past few years, one of the most common phrases in SEO has been content is king. Quality content that is original, well written and relevant is integral for any website and business or company. Have you ever visited a Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! website that does not have a mobile version with your smartphone? A web page that looks super-tiny on a smartphone won't send your website visitors. Mobile users either immediately leave the site, or they cannot find your link because it is too small. Studies have found that click-through rates, conversion rates, and revenue are all higher when both organic and paid listings appear for a search. Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too.

The truth about mobile search

Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. The cornerstone of a successful organic search campaign has always been technical SEO. Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Build backlinks based on semantic keywords. Eg: If your core keyword is “online clothing”, try to build backlinks on related words like men’s clothing, ladies clothing, clothes in India and so on.

The back story of web 2.0

Every market, every vertical, even every product has a unique SEO landscape. Patience and persistence will play key roles in your success. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels. According to Gaz Hall, a UK SEO Consultant : "Backlinks are two types - dofollow (which search engine traverse through) and nofollow which isn’t traversed by search engines."

This is not a numbers game

A title should be 50-60 characters and a description should be 155-160 characters. Your page title should be naturally descriptive and contain the right keywords. Most SEOs place this near the top in terms of ranking power. It's also important to ensure the title is catchy because this tag is what Google often shows in the search results. This means make it click-worthy! And the fact is all of your copy needs to be buttoned up. You need a lot of keywords that are worked in naturally without keyword stuffing. Many local businesses want to improve their results in Google, but aren’t sure where to start. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms.