To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month. Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges.

Start simple, but don't forget static pages

You can create your own hashtag and use it instantly. Density is calculated as the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). Every time, the algorithms are changing giving challenges in front of you. To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it.

Expand your social media as necessary

While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site. Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. Google has access to all this incredible data about where people go on the Internet through Chrome and through Android.

Use organic outreach along with non reciprocal links to make a difference

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Keep your existing hosting provider as your domain name registrar but ask it to update its domain name server (DNS) records to point at the DNS of your new provider. Link building has always been an important aspect of local SEO. It is only through links that search engines crawl your website. Getting links from authoritative domains and local resources (local newspapers, publications, magazines etc) would work wonders for your business. Gaz Hall, a Freelance SEO Consultant, commented: " The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust!"

Things your competitors know about local search

On page SEO of course refers to all the strategies that you can use within your pages to get Google interested in your site. This begins with content – and it begins with having a stronger understanding of the subtle changes Google has gone through in recent times. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. Before you begin to use your keywords for real, it is important to narrow down your long list of keyphrases yet further; to use them more efficiently in combination with one another; and to ensure that the end result is not unreadable garbage. Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck.