Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute. Your Title Tags are far-and-away the most important places to put your keywords. Search engines want publishers to show the same content to the search engine as is shown to users

Hidden facts about landing pages

A picture can be worth a thousand words, they say. Well, when it comes to online marketing, a single image can be worth a thousand links! There’s no need to spend Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! more time on the optimisation if your content is not appealing enough for your audience. Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking.

Try to target a hungry crowd by paying attention to canonical URLs

Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's). Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Get active in forums, Reddit, Quora, Facebook Groups – find your voice and provide value.

Words and phrases that identify what people are searching for

There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. You can find terms that are driving traffic to your competitors with a tool like Ahrefs, or SEMRush and create similar but more in-depth and quality content for the same terms. Consider the intent of the searcher and create epic content that will service that intent while at the same time selling them your products or services with a lead generation form or listing of products. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine."

The truth about rankings

Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic.