If you're anything like me, then you're looking to understand why certain things work the way they do. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. How relevant is your product page or category page to the search term? This is a huge ranking factor that’s often neglected. Stick to keywords that your products would genuinely satisfy. You’re not foolin’ Google.
Takeaway tips for anchor text
Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term. The primary goals of
most Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Pick your permalink structure wisely. Don’t change your permalink structure for the sake of it. Incorrectly redirecting your old URLs to the new URLs might lead to problems and could get you dropped from the rankings. Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers.
How to survive your first encounter with local search
SEO stands for search engine optimization. Essentially, SEO is the strategy & process of optimizing your website so that it shows up higher in search engine rankings. Google already gives ranking
boosts to sites on a secure protocol (https vs. http) and this emphasis on security will only grow as time passes. Test your site’s link and fix the broken links to minimise the error pages or the duplicate content. Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration. Focusing on conversational keywords, or keywords someone might use when speaking out loud, will help you future-proof your website.
Should more importance be given to cloaking for search marketing?
Search is very, very popular. Growing strong at nearly 20% a year, it reaches nearly every online American, and billions of people around the world. If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links. I’m not convinced they discount them heavily, but other SEOs are so they seem to deter spammers if nothing else. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some that don’t. Gaz Hall, from SEO Hull
, had the following to say: "But here’s the thing: it takes time for search engines to discover (and index) new websites."
The latest trends in SEO
Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. Use an online tool
to help you come up with more keyword and topic ideas, based on some of your preliminary ideas. If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties.