You have pages and posts on your website, so make the most of them. Internal links are HUGE for link building because you can control everything about them, from the location on the page to the anchor text. There are also companies who sit between both camps almost grey hats so to speak. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots.
Lessons I learned about analytics
Keyword research is an entire sub-discipline within SEO and it’s easy to go down a rabbit hole. Technical SEO can seem daunting. Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! However, understanding the principles is important. There may be parts you can try, or work on with your developer. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Keyword density is the percentage of times a keyword is used in the copy.
Be mindful of offsite SEO
When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. True to form, Google is always changing, tweaking, and improving its algorithm. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. The more relevant your website is to the search keywords, the better positioning you will get and possibly cheaper pay per click pricing.
Carve out time for concentrating on quality
It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. The aim of SEO is to rank highly in a search engine; According to SEO Consultant, Gaz Hall: "The size of your images can have a big impact on your overall site speed (which is an important search ranking factor)."
The hidden agenda behind web portals
The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names, on-site content and on-site content types, consistent name, address and phone number information (NAP), social signals, local signals, citations from other sites, how fast your site loads, the presence of a SSL certificate, the sites that you link to elsewhere on the Web, the websites that link to you, and the structure, code and placement of that code on your site. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. According to Google, natural links leading back to your site are definitely something to strive for.