Working with so many clients we get access to concrete data on what’s working and what isn’t. This data is invaluable to Google’s understanding of what searchers are really looking for. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. The better people with relevant blogs know you (through social sites, forums, email, etc.) the more likely they’ll be to link to your site and to share your content. Influencer marketing is a great way to build a diversified traffic portfolio, because influencers have an effect on multiple traffic channels.

The worst advice I've heard about link building

Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research tools, it helps you identitfy what kinds of content users are looking for on any given topic. Always make sure to prioritize time for keyword research. Many websites contain elements that Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! inadvertently block search engines. If your website contains such an element, search engines won't be able to index your pages correctly. Once upon a time, marketers focused on strategizing which keywords to place across their web presence in order to increase their rankings in a search engine results page (SERP). For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page is to have it added to that database. In other words, Google has discovered your page.

Unlocking the mystery of CTR

Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links. This is mostly speculation on my part, but I believe there are mini algorithms triggered at a query level. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google.

Learning about long tail search

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. According to Gaz Hall, a UK SEO Consultant : "One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!)"

The back story of nofollow links

Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 Search queries are an average of three words long, and more than 25 percent are only a single word. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out.