Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. Google has placed an increased onus on trust in recent times. If Google trusts your site, it means your site is more resilient and also tends to ranks better. The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines.
Search marketing implications related to site submissions
The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. An effective link building
strategy Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience. There are different areas of basic SEO you need to address in order to get onto the first page of google. Some of these factors you can't control - for example the age of your site apparently holds weight in the google algorithm. I've seen new pages soar though, so don't assume you're lack of first page success is just because your blog is new. Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong.
Track the Results and Scale It
The newest result isn’t always best – for less newsworthy topics, an in-depth and authoritative result that’s been around longer may outrank newer, thinner content. From a usability point
of view, it makes sense to ensure that your website is mobile-friendly as over 56% of all traffic now comes from mobile devices. This means that if you want to keep those users engaged then you need a mobile-friendly website. Keyword proximity refers to how close
the keywords that make up your keyphrase are to each other. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back.
Audit your profile, looking for issues with regards to onsite SEO
Off-page SEO factors are as important as on-page SEO factors. To have a successful SEO optimisation, both should be done. Earlier it was still easy to rank by building spammy links but, after the penguin and panda updates, its much difficult. Instead of creating content, a lot of websites should be focused on cleaning content. Does your keyword research still boil down to digging AdWords Keyword Planner for niche keywords, search volume and competition? Gaz Hall, from SEO Hull
, had the following to say: "The truth about improving website search engine rankings is writing content that people are searching for and actually want to read."
Tactics around canonical URLs
Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof. One of the main
ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy and leave you out of favour with search engines.