Although it seems obvious, recent projects taught me that the campaign ads are not always matched to the relevant landing page, the keywords do not match the landing page’s content and tags, and the result is a drop in Quality Score and an unsuccessful campaign. HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Make sure you spend time optimizing the content on your website. Good website content is easy to read by visitors and consistent when compared against both the title and tags listed with the story. Otherwise, search engines may rank your content poorly, making it more difficult for you to find a following. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about.
Questions to ask about analytics
You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Ask yourself if people
would Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! even search for this content. Create a list of articles with links that are similar or closely related to your content. Spam too can increase for the same reasons, but with good filters in place, this can easily be managed.
Discover the connection between user experience page rank
The search engines focus on quality content, with articles that are longer than 2,000 words often being featured on page one. With that in mind, it’s worth scheduling some long-form posts into your content calendar. The idea is to
make every piece of coding and the meta-tags of that particular optimised web page, count towards the page ranking in the search. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results.
Start simple, but don't forget offsite SEO
Have you ever had someone ask you if you “Yahoo’d” something? Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. According to SEO Consultant
, Gaz Hall: "Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL."
Small but important things to observe about dynamic pages
Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. The more you focus
on Google and doing the right thing for website visitors,
the more you’ll win at SEO. A form of content curation is to create a resource page for a given niche. Many bloggers pursue to create the best resource page for their given niche. They do it for the organic traffic and the social media shares coming from the authors of the featured articles. When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks.