Search strategy is an iterative process. One of the most powerful aspects of search as an acquisition channel is that you are provided with near real-time feedback about what’s working and what’s not. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a futile attempt to rank any website for maximum targeted traffic. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. Keyword research can turn into a useful ally, especially if you bear in mind that you don’t always need to target the most obvious keywords.

Follow a consistent cadence towards 301 redirects

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. Google can’t depend on social Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! media signals from platforms it doesn’t own and that are run by competitors like Facebook. Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher in search results, the easier you can be found and get more traffic. Important elements of a website redesign oftentimes get pushed to the side when timeframes are constrained. One of the most important components of a new design project is to take time at the beginning to analyze current traffic to ensure current visitors are not lost.

What is duplicate content?

Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic. Conversely, the less valuable a piece of content is, the harder it will be to earn links.

Questions to ask about anchor text

t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor. Having keywords in your domain URL can also give you a small SEO boost. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. Gaz Hall, a Freelance SEO Consultant, commented: "When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website."

Remember that landing pages make the web go round

People continually say that SEO is dead and that trying to rank in Google is futile. Then you get a sales pitch that points you to a social media product or some other type of paid traffic gimmick. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. To a certain extent, it is not possible to attract robots. Google will visit your site often if the site has excellent content that is updated frequently and cited often by other sites.