Date Tags LSI

The balance of art and science that’s called for varies for every new project. Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. This will search across all major search engines, including Google, Yahoo and Bing.

More importance is given to widgets

Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Set up paid search campaigns Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that target the terms and intent that your target audience uses to find information related to your business and offerings. If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of signals. You need to make more use of your unique selling point and brand identity than ever before.

Go long-tail and forget keyword research

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Machines are writing stories and that is often something Google is not a fan of. A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Avoid thin, insubstantial content, duplicate content and of course spammy-looking keyword stuffing techniques.

Will having a mobile-friendly website give me better rankings?

Similar strategies apply to other forms of non-text content as well, such as videos, audio, search boxes, and Flash or Java plug-ins. It’s important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. Gaz Hall, from SEO Hull, had the following to say: "User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t put lots of links in the footer or at the end of your content. Google will penalize you for this."

One important aspect is search queries

There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that’s what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. In Take a butchers at Save Our Schools, for instance. my case, I started as a web developer and migrated to SEO through my love of analytics. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. The convergence of SEO and content has been a driving force in marketing for the past few years.