How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? your home page or blog listing pages). Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Web spiders, also known as robots, are computer programs that follow links from known web pages to other web pages. These robots access those pages, download the contents of those pages (into a storage mechanism generically referred to as an “index”), and add the links found on those pages to their list for later crawling.

The hidden agenda of white hat SEO

When people hear about how great you are, they head to Google to discover more. SEO works best when it Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is tailored to the Website, rather than forcing a Website to comply with a specific list of SEO requirements. You’re not optimizing for search if you require every Website to do the exact same things. If a search gives no cues about context or intent, Google will suggest ways the user can refine his or her search to improve context and results. Higher rankings in the first few results are critical to visibility.

All you wanted to know about Google algorithms but were afraid to ask

Google Plus isn’t dead. Actually, it has 300 million active monthly users. It also offers some unique advantages over other social networks that enable blog owners to drive traffic to their websites. Rich snippets are designed to help search engines better understand what information is on a particular webpage. This is done through structure data markup on the back-end of the page. Even though snippets don't play a direct role in rankings, they can work wonders on a website's click through rate. We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level! On social media, it’s beneficial to follow contrasting people, such as fellow top-notch SEOs, online influencers, industry analysts, and journalists in discrete categories.

Don’t forget about trust rank

Producing content for search engines is also content marketing, list building, and relationship marketing. Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. Search Engine Marketing can be defined as a method of promoting or marketing of one’s site to increase its visibility and traffic or, in other words, gain higher rankings on the SERPs (Search Engine Result Page) of any Search Engine. Gaz Hall, a Freelance SEO Consultant, commented: "This is blatantly untrue and, so long as you follow the best practices, you’ll be able to create engaging content that appeal to search engines, gains social media shares and encourages readers (and potential customers) to come back time and time again."

On-page SEO principles

SEO content should be clear, concise, and should aim to satisfy a user’s intent when they search for particular keywords. The The talk on Facebook is about Heat All at the moment. technical side of SEO can offer some fantastic advantages and prevent any negatives from dragging you down the search engine results pages. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and a link back to your website means a referral traffic boost to your blog.