In 2017 Google announced that the number of searchers on mobile phones surpassed that of desktop. Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. The tactics used in 2004 are all outdated now as the new call is something else.

To get fast rankings, you need search queries

Two things stand out when it comes to technical SEO; the page speed and mobile friendliness. While meta descriptions are not Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! strictly a ranking signal, a good meta description can vastly improve click-through rate, so make sure you use it wisely! Unlike TV advertising and other large-scale marketing campaigns, companies don’t require a huge budget to compete in organic search. They simply need the knowledge to build an effective search strategy. Once SEO gets into full swing I have seen cases where the upsurge in leads has been more than the client could handle.

The most important part of SEO is backlink indexing

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of the linked to sites. 40% of all sales could be online by 2020. Google now indexes content from Facebook, Twitter and presumably more social media platforms to come. If your timing and relevance is right, your post could directly show up in search results. The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction.

The time you invest in ROI will pay back with improved positioning

Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Most search engines like links of either type, although more specifically the one way links. One way links are more especially relevant where the website that has a link to your website has related content to that of your website. The same applies to the importance of the website page which contains the incoming linkto your website – this can be determined using tools such as Google PageRank. Obviously, the greater the ranking, the higher the value of that inbound link in terms of search engine rankings. Gaz Hall, a Freelance SEO Consultant, commented: "They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results."

Mobile and SEO

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. It’s because that search bar is powered by Bing. We then look at your target audience and your competition and “reverse engineer” what Search Engines want to see…and then make sure that your web pages have everything in place in the right order and balance, both Onsite and Offsite…pretty simple really. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily.