If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. If it does, you will literally be printing money. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Take a few minutes to jot down some word combinations that website visitors might use to find you. Once you’ve got a healthy list of keyword options, it’s time to see if people are searching for them. A solid place to start is Google’s free Keyword Planner, which helps you research keyword ideas and estimate how well they’ll perform in search results.

How to focus on conversion rates

To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas. Technical SEO is the basic Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! foundation of any site. While it might not have a direct relation to page/site ranking, it supports all the other components and must be done with a lot of care. To achieve long-term SEO results, you must have a strong web foundation built on targeting terms related to your business, industry, and offerings. If you don’t target and rank for the right terms, your audience won’t be able to find you. So one of the most important SEO tactics is keyword research. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course.

Great ideas about bread crumbs to share with your colleagues

Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. There are many things that you can do to get better rankings on Google and other search engines. If you use up-to-date SEO methods that play by the rules, you will get results that last. As mentioned earlier, check your homepage with JavaScript on and off and take note of any missing elements (if there are any). You can speed up the process of getting useful links by connecting with content curators.

Create an Engaging Web Presence by the use of 301 redirects

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. Google says, that "in general" they do not follow nofollow links. That also means that they do follow the link sometimes if they think that the link is still important. People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. According to Gaz Hall, a UK SEO Consultant : "If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking isn’t supporting it from your vendor) or use virtual pageviews functionality to track inbound phone calls from your mobile optimized website."

Make sure you know exactly what you're doing with CTR

People tend to avoid advertising if they can. Erudite search engine users know where ad are placed in the results page. They know that people have paid to show up in those positions. They are more likely to click on organic/natural/merit based search results. Paid search results are considered advertisers, whereas organic results are seen as trusted experts offering the best information relative to their search query. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. SEO gives opportunities of substantial levels of free advertising; Ensure that your site loads quickly, not just where you're located, but from around the world.