Backlinks have a significant impact on your search engine rankings. Since Google uses them for its algorithms, they are the most effective way to improve your ranking. Sometimes, your recipe may already have all the important ingredients for the dish but it could have more to do with how it looks like as a final product. In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Creative, interesting, and informational articles that really speak to an audience are much more likely to get shared, repinned, and re-tweeted. The best way to tap into that type of influence is to keep things relevant and specific. The information you are putting out there should actually help people by teaching them or reminding them of something important.

One important aspect is mobile search

High Flesch-Kincaid readability score (readability) - If your content needs a Literature major to be deciphered, then you're probably not going to get a lot of links. Why? Because if they don't understand it, they have no reason to link to it. Google has over 200 factors Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Search Engines also take into account domain name age and whether or not a site is stagnant (no new content being added regularly). For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy.

Great ideas about plugins to share with your colleagues

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. Your website should be able to properly fit into mobile and give equal satisfactions to your customers the way they access your site in their personal computers. Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Pages not being indexed in Google is a signal of having duplicate or thin content on the site.

A best practice for SEO is that every piece of content should be tailored to one unique keyword

Failing that the data can do the talking. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it’s simply of no use unless people know about you! While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. Gaz Hall, a Freelance SEO Consultant, commented: "When it comes time to form your strategy, try to think outside the box, rather than just copying the ideas of similar businesses and brands."

Links are glue

Keep the structure, navigation and URL structure of your site simple enough for search engines to follow. Remember that search engines cannot parse your navigation if it's using flash or javascript. Social I'm always amazed by the agility of Indozine on this one. media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. But you are to realistically think about your target audience, their preferences and dislikes, usability of the website, and well-thought optimization plans. To give you an idea on this, let’s start with this fact – nearly 14 billion searches online take place every month.