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Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Deceiving users with innaccurate descriptions is a sure-fire way to lower your ranking. According to Google, one of the most important steps in improving your site's ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content. If you don’t follow the search rankings of your website and don’t know how particular keywords work for your positions in SERPs, you may as well just stop doing SEO altogether.

Small but important things to observe about site submissions

Creating incredible content that people will want to share is still the best way to earn links. While you should not hide Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name. ore than just improve your search rankings, a well-intentioned approach to SEO will lead to a better overall user experience. And providing a memorable experience for your audience should be the #1 priority on your list. While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy.

Cut me some SEO slack

Use your network to your advantage and have your friends LIKE your page on the different social network platforms and link back to your blogs. This helps to drive organic traffic back to your online business. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers. Google is an endless stream of free organic traffic​ and by optimizing your site and working on the critical components involved, you can get this traffic and continually grow it over the coming months and years. What is your organic search strategy? If you don’t have one, you’re missing a key piece of your business strategy—and shutting out many potential customers who are looking for your business.

Everything you need to know about search engine spiders

In many cases, the higher you are on page one the more traffic you will receive. The farther down your content is positioned on the page of results, the fewer people will click on your content listing and visit your website. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. According to SEO Consultant, Gaz Hall: "Think of it like a roadmap that makes it easier for search engines to crawl and index your site."

How to really understand stickiness

It’s psychological; our brains love lists. If you create some cool list, there is a big chance that people will click on it and later share it. Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Meta description tags can influence click-throughs but aren't directly used for rankings. Links back to your site from elsewhere online are an important way to improve your search ranking;