Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. The homepage (primary) URL doesn’t redirect to another website or irrelevant page? Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal.
Audit your profile, looking for issues with regards to keyword stuffing
One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Another factor in determining the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! value of a link is the way the link is implemented and where it is placed. For example, the text used in the link itself (i.e., the actual text that a user clicks on to go to your web page) is also a strong signal to the search engines. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Besides studying your web analytics data and using
keyword research tools, there is another very simple
research method: Use the search engine itself to do
We've reached a tipping point when it comes to 301 redirects
Anyone with a site that provides useful content and has the right network can now drive organic traffic. When you’re spending good money on SEO, it’s common to obsess over your keyword rankings. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see:
All you wanted to know about scraping but were afraid to ask
Interior links within your site will improve SEO; Sitemaps are a great way to generate internal links and make your website better too! Find out who your customers are and what words they use to describe your product, because people will use the same terms to find your website. Using these terms, often made into long-tail keywords, can really help you optimize your local business SEO. Globally, the number of searches grew 46 percent in 2009, and every month we continue to search more often and on more devices. Gaz Hall, from SEO Hull, had the following to say: "Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching."
Go great or go home
In other words, for Google’s website crawlers to identify your content and consequently have it displayed on Search Engine Results Pages (SERPs), you have to earn it. In this post, it’s all about indexing backlinks, sometimes referred to inbound leads, incoming links or hyperlinks. Constant changes to Google’s search rankings to hinder exploitative techniques and an algorithm that’s as hard to crack as KFC’s herbs and spices recipe mean a lot of what we know about search engine optimisation is largely conjecture. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Query refinements are the queries searchers type in after doing an initial search. They might do these refinements right away (without clicking on results) or after visiting a few pages and then returning to the search engine.